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SHOPAHOLIC IN THE MIDST OF EDUCATIONAL AID: A STUDY ON CONSUMERISM OF STUDENTS WHO RECEIVE KIP-LECTURE AT UNIVERSITAS MALIKUSSALEH Sitompul, Chairotun Nisa; Nirzalin; Cut Rizka Al Usrah; Bobby Rahman; Fakhrurrazi
Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia (JuMASI) Vol. 3 No. 2 (2025)
Publisher : FISIP Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jumasi.v3i2.14149

Abstract

This study examines the Shift in the Meaning of Commodity and Shopaholic Among KIP-Lecture Recipients (Student Study of the Faculty of Economics and Business, Malikussaleh University). The purpose of this study is to find out the shopping practices and motivations that drive students' consumptive actions. The approach in this study is a qualitative method using a case study phenomenological approach using Jean Baudrillard's theory of Consumption Society about consuming sign values instead of functional values. In a postmodern society, consumption is no longer a pure object. As in the results of this study, students consume clothes as fashion and consume other commodities in the form of skincare, and cosmetics. The consumption carried out by students is not to meet needs but the desire and value of the signs contained in the commodities consumed. Some of the motivations of students in acting consumptive include the need for social recognition (validation), wanting to look beautiful, desire, Fear of Missing Out (FoMO), and Prestige.
Solidaritas Sosial Komunitas Pengemudi Ojek Online (Studi Kasus Ojek Online Marbun Delivery) Ardiansyah Hasibuan; Cut Rizka Al Usrah; Fakhrurazi Fakhrurazi; M. Husen MR; Amiruddin Ketaren
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 4 (2024): November : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v2i4.328

Abstract

Penelitian ini mengkaji tentang faktor yang mempengaruhi tumbuhnya rasa solidaritas sosial pada komunitas pengemudi ojek online Marbun Delivery. Fokus utama dalam penelitian ini adalah bagaimana interaksi sosial mempengaruhi tumbuhnya rasa solidaritas sosial pengemudi ojek online Marbun Delivery dan apa bentuk solidaritas sosial yang dihasilkan oleh pengemudi ojek online Marbun Delivery. Penelitian ini menggunakan teori solidaritas sosial dari Emile Durkheim. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan deskriptif yang bertujuan untuk memahami dan mendeskripsikan fenomena yang dialami oleh subjek penelitian. Teknik pengumpulan data yang digunakan adalah metode observasi, wawancara tidak terstruktur, dan dokumentasi. Analisis data yang digunakan melalui tahap reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa cara pengemudi ojek online Marbun Delivery membangun rasa solidaritas sosial adalah adanya ketergantungan antara pengemudi dengan pengemudi serta pelanggan dan dengan menjalankan pekerjaan yang sama. Sedangkan bentuk solidaritas sosial dari komunitas pengemudi ojek online Marbun Delivery terdiri dari kerjasama dan berbagi pelanggan.
THE IMPACT OF THE COVID 19 PANDEMIC ON THE COFFEE CULINARY TOURISM AND COFFEE FARMERS IN CENTRAL ACEH Cut Rizka Al Usrah; Emmia Tambarta Kembaren; Fantashir Awwal Fuqara; Taufiqurrahman
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.927

Abstract

The potential of coffee culinary tourism and the position of gayo arabica coffee products themselves have a strong position both nationally and internationally because they have a distinctive aroma and taste. However, the Corona Virus Disease (COVID-19) pandemic that has occurred since March 2020 has had a huge impact on various tourism sectors in Indonesia in general and Aceh Province in particular, especially in the field of socio-cultural tourism. The corona outbreak, which has become more massive lately, has greatly disrupted the culinary tourism industry to a significant point due to the lack of visitors. This condition will cause various impacts in the realm of Gayo Arabica coffee culinary tourism itself. The various impacts felt by coffee culinary tourism in Central Aceh Regency must be known in order to prepare solutions so that they can explore more potential that has not been optimized in advancing coffee culinary tourism. This research was conducted in Central Aceh Regency. This is because Central Aceh Regency is the main production area of Gayo Arabica coffee which has many culinary tours with a concentration of coffee commodities as raw materials. The research method used is descriptive qualitative research method. Qualitative Research Method is a method used to research on the condition of natural objects, where the researcher is the key instrument (Sugiyono, 2005). Furthermore, according to Moleong (2005), qualitative research is research that intends to understand the phenomenon of what is experienced by the research subject. The research methods used were observation, deep interview and FGD (Focus Group Discussion). This research produces TKT 1 with output targets in the form of (1) scientific publications in crosreff or national accredited research journals with accepted status, (2) IPR of research reports with granted status, (3) publication of activities in print or online media.