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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Multidisiplin Sahombu International Journal of Economics, Management and Accounting
Adinda Jennifer Pardede
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Image Dan Keputusan Pembelian Produk Terhadap Kepuasan Pelanggan Generasi Z Yang Dimediasi Oleh Nilai Pelanggan: Studi Kasus Pada PT. Indomarco Wilayah Kerja Sampang Adinda Jennifer Pardede; Hartono Hartono; Yoni Evan Pratama; Abdul Halik
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.4102

Abstract

Hartono, 2025. The Influence of Brand Image and Product Purchasing Decisions on Generation Z Customer Satisfaction Mediated by Customer Value (Case Study at PT. Indomarco Sampang Region). Doctoral Program, University of 17 August 1945 Surabaya. Based on its approach, this research is included in the type of explanatory research . The research sample was 146 respondents. The objectives of this study were 1) To test and analyze the significant effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region . 2) To test and analyze the significant effect of product purchasing decisions have a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 3) To test and analyze the significant effect of brand image has a significant effect on customer value of PT. Indomarco Sampang Region. 4) To test and analyze the significant effect of product purchasing decisions on customer value of PT. Indomarco Sampang Region. 5) To test and analyze the significant effect of customer value has a significant effect on customer satisfaction of generation Z PT. Indomarco Sampang Region. 6) To test and analyze the indirect effect of brand image on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. 7) To test and analyze the indirect effect of product purchasing decisions on customer satisfaction of generation Z PT. Indomarco Sampang Region mediated by customer value. The research results show that : 1) brand image has a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.256 . 2) Product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region with an original sample value of 0.530 . 3) brand image has a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.428 . 4) product purchasing decisions have a significant positive effect on customer value of PT. Indomarco Sampang Region with an original sample value of 0.431 . 5) customer value has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region with an original sample value of 0.335. 6) brand image has a significant positive effect on customer satisfaction of generation Z of PT. Indomarco Sampang Region mediated by customer value with an original sample value of 0.37 . 7) product purchasing decisions have a significant positive effect on customer satisfaction of generation Z PT. Indomarco Sampang Region which is mediated by customer value with an original sample value of 0.244 .
Qualitative Analysis of Factors Affecting Employee Job Satisfaction Using Analytical Hierarchy Process (AHP) at PT. Tirta Perkasa Sejahtera Adinda Jennifer Pardede; Taufik Andriadi; Indira Shofia; I Made Suparta
International Journal of Economics, Management and Accounting Vol. 2 No. 4 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i4.795

Abstract

This study seeks to identify and prioritize the factors influencing employee job satisfaction at PT. Tirta Perkasa Sejahtera using the Analytical Hierarchy Process (AHP). The research integrates both literature review and expert judgment to determine factors such as work environment, interpersonal relationships, compensation systems, career development, and work-life balance. AHP was used to analyze pairwise comparison matrices to establish the relative weight of each criterion. The results showed that compensation and career development were the most influential factors, followed by work-life balance, work environment, and interpersonal relationships. The study provides a quantitative basis for management to enhance employee satisfaction and improve organizational performance.
Influence Skills Development and Skill Effectiveness Factors on Youth Unemployment Mediated by Improved Work Readiness Competencies Hartono, Hartono; Adinda Jennifer Pardede; Donny Melianto; Yoni Evan Pratama
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This type of research uses explanatory research, the research approach uses a quantitative approach. The research sample was 150 respondents. Objective of this study: 1) to analyze the influence of development skills to attract unemployment on youth. 2) to analyze the influence of effectiveness skills to attract unemployment on youth. 3) to analyze role mediation improvement competence readiness Work in connection between development skills and subtraction unemployment on youth. 40 to analyze role mediation improvement competence readiness Work in connection between effectiveness skills and subtraction unemployment on youth. The results showed that: 1) Development skills influence positively and significantly to subtraction unemployment on youth with mark original sample is 0.635. 2) Effectiveness skills Also had a significant influence on subtraction unemployment with the original sample value was 0.371. 3) Increase competence readiness Work plays a role as variable significant mediation in connection between development skills and subtraction unemployment with the original sample value is 0.441. 4) Increase competence readiness Work plays a role as variable significant mediation in connection between effectiveness skills and subtraction unemployment with the original sample value is 0.256
Co-Authors Abdul Halik Donny Melianto Hartono Hartono I Made Suparta Indira Shofia Taufik Andriadi Yoni Evan Pratama