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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Kemitraan Masyarakat
Rahmat Zulknarnain
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Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Other

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Transformasi Digital Pedagang Pasar Tradisional: Pelatihan Pemanfaatan TikTok Live untuk Meningkatkan Penjualan di Pasar Lenteng Sumenep: Pengabdian Najiatun; Hanifa Fauziyah; Ahmad Syauqi; Imam Anas Mubarok; Rahmat Zulknarnain; Syaiful Anshori
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.754

Abstract

Transformasi digital menjadi salah satu kunci dalam meningkatkan daya saing pelaku usaha, termasuk pedagang pasar tradisional. Penelitian ini bertujuan untuk mengkaji dan mendeskripsikan dampak pelatihan pemanfaatan fitur TikTok Live terhadap peningkatan penjualan pedagang di Pasar Lenteng, Kabupaten Sumenep. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi selama proses pelatihan berlangsung. Hasil pelatihan menunjukkan bahwa sebagian besar peserta mampu mengoperasikan TikTok Live secara mandiri dan mulai mengintegrasikan platform tersebut dalam kegiatan berdagang mereka. Selain itu, terjadi peningkatan interaksi dengan konsumen serta perluasan jangkauan pasar secara digital. Temuan ini mengindikasikan bahwa pelatihan digital berbasis media sosial seperti TikTok dapat menjadi strategi efektif dalam mempercepat adopsi teknologi oleh pedagang pasar tradisional dan mendukung pertumbuhan ekonomi lokal.
Pendampingan Laporan Keuangan Digital Aplikasi Jaraya Pada UMKM Kuliner Najiatun Najiatun; Ahmad Syauqi; Rahmat Zulknarnain; Imam Anas Mubarok
Jurnal Kemitraan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i4.944

Abstract

Assistance with digital financial reports using the Jaraya application for culinary MSMEs aims to increase the understanding and skills of MSME players in managing financial reports in a more efficient and structured way. Culinary MSMEs often face challenges in accurate and transparent financial records, which can affect their business decisions and business growth. In this program, the Jaraya application is introduced as a practical solution to simplify the process of recording transactions and creating digital financial reports. Assistance is provided through direct training, application usage simulations, and discussions to overcome problems faced by business actors. The results of this assistance show an increase in MSME players' understanding of the importance of organized financial reports and their ability to use the Jaraya application to monitor cash flow, manage profit and loss, and make better business decisions. This program is expected to have a positive impact on more efficient financial management and support the growth of culinary MSMEs in the future.
Co-Authors Ahmad Syauqi Hanifa Fauziyah Imam Anas Mubarok Najiatun Najiatun Najiatun Syaiful Anshori