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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Liona Efrina. S
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Dari Sungai Medang untuk Dunia: Kolaborasi Masyarakat dalam Menjadikan Air Terjun Ikonik Kerinci sebagai Destinasi Ekowisata Unggulan: Pengabdian Liona Efrina. S; Eka Julianti Efris Saputri; Parassela Pangestu Primadiva; Vera Amalia
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1142

Abstract

Sungai Medang Waterfall is not just a natural tourist attraction, but also a Sungai Medang Waterfall is not only a natural tourist attraction, but also a great potential that can be developed as an ecotourism destination based on local wisdom. Despite its extraordinary appeal, the local community faces serious challenges, especially related to minimal understanding of sustainable tourism management, promotion, and packaging of local attractions. This community service activity aims to increase the capacity of the community to manage tourism potential independently. The approach used includes training, mentoring, and the preparation of a structured tourism development plan. The implementation methods applied include field observation, Focus Group Discussion (FGD), tourism management training, and the creation of promotional media. The results of this activity show an increase in community understanding of the concept of ecotourism, as well as the preparation of an action plan for developing Sungai Medang Waterfall tourism. The conclusion of this activity emphasizes the importance of collaboration between the community, village government, and academics in realizing a sustainable tourism destination that is not only economically profitable, but also preserves culture and the environment.
Pemanfaatan Rebung Lokal dalam Inovasi Sambal Cabe Suhin (Toona Sureni) sebagai Upaya Peningkatan Pendapatan Petani di Kabupaten Kerinci: Pengabdian Liona Efrina. S; Anggia Ayu Lestari; Elsya Fitrianisa; Ari Yopi Ispa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1143

Abstract

The use of local bamboo shoots in the innovation of Sambal Cabe Suhin product aims to increase the added value of agricultural products and farmers' income in Kerinci Regency. Bamboo shoots, as an abundant commodity in this region, have not been optimally utilized in the processed food industry. Through the traditional culinary innovation of Sambal Cabe Suhin combined with bamboo shoots, this product is expected to have higher competitiveness, longer shelf life, and wider market reach. This community service was carried out using descriptive methods and a participatory approach, involving farmer groups and MSMEs as the main partners. The results of the activity showed that the use of bamboo shoots in traditional chili sauce was able to increase farmers' income by 20-30% compared to the sale of fresh bamboo shoots. In addition, local wisdom-based processing also supports the preservation of culture and the potential for regional culinary tourism. The innovation of Sambal Cabe Suhin based on bamboo shoots is one of the creative strategies to strengthen the local economy and the welfare of the farming community.
Peningkatan Daya Saing Telur Gabus Almetta Jambi Melalui Inovasi Kemasan, Digital Marketing, dan Keuangan: Pengabdian Liona Efrina. S; Evrina, Evrina; Yamalia, Ikke; Maryatni, Eka; Purnama, Fery; Aulia, Azwani; Hartati, Bella
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5121

Abstract

Almetta Egg Strips Micro, Small and Medium Enterprises (UMK) is a home industry established in 2011 in Jambi City, owned by Mrs. Dewi Safrida, with 11 employees in production, packaging, and marketing. The products produced include egg strips, various chips, and rempeyek, which have been marketed in local stores, but have not yet entered modern retail due to limited packaging and financial records. An initial survey identified three main problems: conventional marketing, low literacy and technology-based financial records, and limited production equipment. This PKM activity aims to increase the competitiveness of MSEs by strengthening digital marketing, financial management, and modernizing production equipment. The program was implemented for eight months in a participatory manner by lecturers and students of Adiwangsa University Jambi through digital marketing and e-commerce training, digital financial application assistance, online store development, and the provision of production equipment. Activity outputs included redesigning packaging according to modern retail standards, implementing the SIApik application, preparing simple financial reports, and activating social media and online stores. As a result, partners have implemented digital financial recording, online marketing has begun to develop, and production efficiency and quality have increased, so that MSEs have become more modern, efficient, and adaptive to the digital economy and support the achievement of SDGs, KPIs, and the vision of Adiwangsa University Jambi.
Co-Authors Anggia Ayu Lestari Ari Yopi Ispa Aulia, Azwani Eka Julianti Efris Saputri Elsya Fitrianisa Evrina Fery Purnama, Fery Hartati, Bella Maryatni, Eka Parassela Pangestu Primadiva Vera Amalia Yamalia, Ikke