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THE ROLE OF THE TAVIP BINJAI MARKET AS A DISTRIBUTION CENTER FOR LOCAL AGRICULTURAL PRODUCTS IN BINJAI, NORTH SUMATRA Nasti Hasyim Nasution; Abdi Sugiarto; Ruri Prihatini Lubis
Bulletin of Engineering Science, Technology and Industry Vol. 3 No. 2 (2025): June
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/besti.v3i2.106

Abstract

Tavip Market Binjai is one of the main markets in Binjai City, North Sumatra, with a strategic role in the distribution of local agricultural products. This study aims to analyze the role of Tavip Market Binjai in distributing agricultural products, identify factors influencing distribution effectiveness, and formulate strategies to enhance the market's efficiency as a distribution center. The research employed both qualitative and quantitative approaches, using data collection techniques such as observation, interviews, and literature reviews. The findings indicate that Tavip Market Binjai serves as a central hub for trade and distribution for local farmers, contributes to price stability, increases income for farmers and MSMEs, and supports food security in Binjai and surrounding areas. However, distribution effectiveness in this market is still affected by several constraints, including limited infrastructure, suboptimal logistics systems, reliance on intermediaries, and competition from imported products. To address these challenges, the study recommends several strategies, including improving market infrastructure, optimizing transportation and logistics systems, strengthening the role of cooperatives and partnerships, using digital marketing technology, and implementing regulations that support price stability and protect local products. With the implementation of appropriate strategies, it is expected that Tavip Market Binjai can be more effective in supporting the distribution of local agricultural products, thus providing greater economic benefits to farmers, traders, and the community as a whole.
EVALUATION OF LOCAL GOVERNMENT POLICY IN MANAGING THE BINJAI TAVIP MARKET: CHALLENGES AND PROSPECTS Nasti Hasyim Nasution; Abdi Sugiarto; Ruri Prihatini Lubis
Bulletin of Engineering Science, Technology and Industry Vol. 3 No. 3 (2025): September
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/besti.v3i3.133

Abstract

This study aims to evaluate local government policies in managing Tavip Market in Binjai by highlighting the challenges faced and potential policy prospects for improving market management effectiveness. The evaluation was conducted based on regulatory aspects, infrastructure, and the roles of stakeholders involved. The results indicate that policy implementation still faces various obstacles, including a lack of outreach to traders, suboptimal supervision, and limited market infrastructure that hinders management effectiveness. Furthermore, coordination between local government, market managers, and traders still needs to be improved to create a more organized, safe, and comfortable market environment. Supervision conducted by the Binjai City Manpower, Industry, and Trade Office has been carried out in accordance with existing regulations, but has not been optimal in encouraging vendor compliance with the established rules. The disposition or attitude of policy implementers also influences implementation effectiveness, with commitment and a strong understanding of the implementers being key to successful market management. Stakeholder involvement, including vendors and the surrounding community, is also crucial in maintaining order and comfort in the market. To improve the effectiveness of the management of Binjai's Tavip Market, this study recommends strengthening regulations through the stricter implementation of Binjai Mayoral Regulation Number 35 of 2016, improving market infrastructure to make it more adequate, and increasing stakeholder participation in market management through a collaborative approach. Furthermore, policy dissemination to traders needs to be improved so they better understand and comply with applicable regulations. With more targeted policies, strong synergy between related parties, and adequate infrastructure support, it is hoped that Binjai's Tavip Market can develop into a modern, clean, and highly competitive traditional market, thereby improving the welfare of traders and providing broader benefits to the people of Binjai City.
REVITALIZATION OF THE LAKE TOBA AREA: SWOT ANALYSIS IN THE ECONOMIC DEVELOPMENT OF THE NORTH SUMATRA REGIONAL Feby Milanie; Azhar Paras Muda Hasibuan; Yustina Rizki Hasibuan; Yusen Effendy; Suhenpi Laia; Hendra Gunawan Halawa; Nasti Hasyim Nasution; Afrida Nursanti; Rita Efriyenni R
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 3 (2024): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i3.1611

Abstract

The Lake Toba area has great potential as an attractive tourist destination and as the main driving force for regional economic growth in North Sumatra. SWOT analysis is used as the main basis for designing a revitalization strategy for this area. SO and ST strategies utilize internal strengths to optimize external opportunities and overcome threats. However, the relationship between WO and WT strategies presents complexity, where they complement each other despite potential contradictions. This understanding of SWOT provides a comprehensive view of the factors influencing regional economic development, enabling the formulation of integrated strategies. This strategy includes improving tourism infrastructure, developing local community skills, and integrated regulations. Support from the central government, international institutions and the private sector is essential in implementing this strategy. With this holistic approach, it is hoped that the revitalization of the Lake Toba area can make a significant contribution to economic growth and welfare of local communities, while ensuring the preservation of the environment and local culture.