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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Pradipta Rizky Ferdian
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Economics, Econometrics & Finance

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Analisis Profitabilitas dalam Kinerja Keuangan dan Ukuran terhadap Nilai Perusahaan di PT. IBU (Indo Beras Unggul) Muhammad Fikri Haikal; Hananda Faisa Putri; Nadia Zahratunisa; Delima Pebrianti Salsabila; Pradipta Rizky Ferdian; Nurlaela Fitriyani; Melia Kusnadi; Lanny Evita Tandayu; Alimah Yuliastuti; Mutia Angraeni; Wanda Ragilita Azzahro
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2076

Abstract

This study aims to analyze how profitability in financial performance and company size affect company value, with a case study on PT. Indo Beras Unggul (PT. IBU). Profitability is an important indicator in measuring the efficiency and effectiveness of management in generating profits. Meanwhile, company size is often associated with stability, access to financing, and investor perceptions of risk. Using a qualitative approach, data were obtained through financial report documentation, literature studies, and descriptive analysis of the company's internal conditions. The results of the study indicate that increasing profitability is directly proportional to increasing company value, but company size is not always directly correlated to that value, depending on market perception and operational efficiency. This study recommends that companies must maintain a balance between size growth and profitability effectiveness to keep company value competitive.
Analisis Perubahan Perilaku Konsumen Terhadap UMKM di Cifest Cikarang Selatan Selama Periode Libur: Studi Kasus Pembelian Online Vs. Offline Pradipta Rizky Ferdian; Rois Kurniawan; Muhammad Kosim; Delima Pebrianti Salsabil; Reni Anggraeni; Ryan Akbar Maulana
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i3.1475

Abstract

In recent years, Micro, Small, and Medium Enterprises (MSMEs) have increasingly positioned themselves as one of the main pillars of the Indonesian economy, contributing significantly to employment opportunities, income distribution, and economic resilience. In the local context, Cifest Cikarang Selatan represents a dynamic marketplace where various MSMEs operate and directly interact with consumers. An interesting phenomenon emerges during holiday periods, when consumer behavior shows significant changes, especially in terms of purchasing methods and preferences between online and offline channels. This study aims to explore the transformation of consumer behavior, focusing on the comparative analysis of online and offline purchases, and to evaluate its broader implications for the sustainability and competitiveness of MSMEs operating at Cifest. The research adopts a descriptive and analytical approach, using both recent statistical data and supporting literature to provide a comprehensive understanding of the digital era’s influence on shopping patterns. The findings reveal that online purchases continue to grow rapidly due to convenience, wider product access, and promotional offers that attract customers. However, offline purchases remain relevant, particularly for consumers who value direct product inspection, immediate ownership, and social interaction within traditional marketplaces. For MSMEs, this shift presents both challenges and opportunities. Those that rely solely on conventional offline strategies risk losing competitiveness, while those able to integrate digital platforms with traditional sales methods demonstrate greater adaptability and potential for growth. Overall, this study concludes that the sustainability of MSMEs in Cifest Cikarang Selatan depends largely on their ability to embrace digital transformation without neglecting the strengths of offline interactions. By leveraging both channels strategically, MSMEs can not only survive but also thrive in the increasingly competitive market landscape shaped by evolving consumer behavior.
Co-Authors Alimah Yuliastuti Delima Pebrianti Salsabil Delima Pebrianti Salsabila Hananda Faisa Putri Lanny Evita Tandayu Melia Kusnadi Muhammad Fikri Haikal Muhammad Kosim Mutia Angraeni Nadia Zahratunisa Nurlaela Fitriyani Reni Anggraeni Rois Kurniawan Ryan Akbar Maulana Wanda Ragilita Azzahro