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All Journal Jurnal Manajemen Bisnis Kewirausahaan Jurnal Bisnis, Ekonomi Syariah dan Pajak
Melia Kusnadi
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Economics, Econometrics & Finance

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Analisis Profitabilitas dalam Kinerja Keuangan dan Ukuran terhadap Nilai Perusahaan di PT. IBU (Indo Beras Unggul) Muhammad Fikri Haikal; Hananda Faisa Putri; Nadia Zahratunisa; Delima Pebrianti Salsabila; Pradipta Rizky Ferdian; Nurlaela Fitriyani; Melia Kusnadi; Lanny Evita Tandayu; Alimah Yuliastuti; Mutia Angraeni; Wanda Ragilita Azzahro
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2076

Abstract

This study aims to analyze how profitability in financial performance and company size affect company value, with a case study on PT. Indo Beras Unggul (PT. IBU). Profitability is an important indicator in measuring the efficiency and effectiveness of management in generating profits. Meanwhile, company size is often associated with stability, access to financing, and investor perceptions of risk. Using a qualitative approach, data were obtained through financial report documentation, literature studies, and descriptive analysis of the company's internal conditions. The results of the study indicate that increasing profitability is directly proportional to increasing company value, but company size is not always directly correlated to that value, depending on market perception and operational efficiency. This study recommends that companies must maintain a balance between size growth and profitability effectiveness to keep company value competitive.
Strategi Branding Produk UMKM Melalui Optimalisasi Digital Marketing dan Media Sosial di Era Transformasi Digital Muhammad Robbiansa Pramadhika; Salsa Iswatun Nisa; Melia Kusnadi; Novita Putri; Sinar Mauliza Purnama; Muhamad Kosim
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 3 (2025): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i3.1389

Abstract

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical
Co-Authors Alimah Yuliastuti Delima Pebrianti Salsabila Hananda Faisa Putri Lanny Evita Tandayu Muhamad Kosim Muhammad Fikri Haikal Muhammad Robbiansa Pramadhika Mutia Angraeni Nadia Zahratunisa Novita Putri Nurlaela Fitriyani Pradipta Rizky Ferdian Salsa Iswatun Nisa Sinar Mauliza Purnama Wanda Ragilita Azzahro