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All Journal Jurnal Manajemen Bisnis Kewirausahaan Epsilon : Journal of Management (EJoM)
Julira Julira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Diferensiasi Produk, Strategi Harga, dan Saluran Distribusi terhadap Daya Saing Produk Vaseline di Kalangan Mahasiswa di Palangkaraya Bintang Ramadhan; Elisa Pirda Sari; Julira Julira; Meitrisia Meitrisia; Ria Amelia; Tasya Roswita; Serly Sapitri
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2449

Abstract

This study aims to analyze the influence of product differentiation, pricing strategy, and distribution channels on the competitiveness of Vaseline products among university students in Palangkaraya. The research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 100 student respondents. Data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3.0 software. The findings indicate that product differentiation, pricing strategy, and distribution channels have a positive and significant impact on product competitiveness. These results suggest that an integrated and consumer-oriented marketing strategy is key to enhancing Vaseline's competitive position within the student market segment.
Pengaruh Kualitas Layanan terhadap Loyalitas Wisatawan melalui Kepuasan Wisatawan pada Ekowisata Nyaru Menteng Julira Julira; Vivy Kristinae; Rian Sidiq Prakoso; Ina Karuehni
Epsilon Journal of Management Vol. 4 No. 2 (2026): Oktober: Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v4i2.177

Abstract

Nyaru Menteng Ecotourism is an education-based conservation destination in Palangka Raya that holds considerable potential, yet still faces limitations in service quality and facilities that may affect visitor satisfaction and loyalty. This study aims to examine the effect of Service Quality on Tourist Loyalty, both directly and indirectly through Tourist Satisfaction as a mediating variable, at Nyaru Menteng Ecotourism. This study employed a descriptive design with a quantitative approach, involving 55 respondents selected through purposive sampling, with data collected using a 1-5 Likert-scale questionnaire and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4.1. The results show that Service Quality has a positive and significant effect on Tourist Satisfaction, Service Quality has a positive and significant effect on Tourist Loyalty, Tourist Satisfaction has a positive and significant effect on Tourist Loyalty, and Service Quality has a positive and significant effect on Tourist Loyalty through Tourist Satisfaction as a partial mediator. These findings indicate that improving service quality, particularly in terms of tangibility, empathy, and assurance, can enhance satisfaction while simultaneously driving tourist loyalty, both directly and through satisfaction first. The practical implication of this study is the importance for the management of Nyaru Menteng Ecotourism to continuously improve facility quality, cleanliness, and safety assurance in order to sustain visitor satisfaction and loyalty over the long term
Co-Authors Bintang Ramadhan Elisa Pirda Sari Ina Karuehni Meitrisia Meitrisia Ria Amelia Rian Sidiq Prakoso Serly Sapitri Tasya Roswita Vivy Kristinae