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All Journal Jurnal Manajemen Sains dan Organisasi (JMSO) Journal of Economic Education and Entrepreneurship Studies
Ina Karuehni
Unknown Affiliation
Economics, Econometrics & Finance

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The Effectiveness of Social Media Marketing in Building Brand Awareness for Startups Ina Karuehni; Peridawaty; Noorjaya Nahan; Rita Yuanita Toendan; Hansly Tunjang
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4582

Abstract

This study aims to analyze the effect of social media as a marketing tool on brand awareness in startups. Using quantitative methods, this study collected data through questionnaires distributed to consumers who interacted with startups on social media platforms. Multiple linear regression analysis was used to evaluate the influence of frequency of social media use, content type, interaction with consumers, and duration of use on brand awareness. The results showed that all independent variables had a positive and significant influence, with creative content type as the most influential factor. The study found that consistency in the frequency of social media use and active interaction with consumers also contributed significantly to increased brand recognition. Although the duration of social media use showed a positive influence, there were 30.8% of other variables not identified in this study, such as word-of-mouth and offline marketing strategies. These findings emphasize the importance for startups to utilize social media effectively in building brand awareness, while considering other factors that can affect brand recognition.
The Effect of Competence and Work Experience on Career Development Through Work Achievement as an Intervening Variable Santika Novelya; Ina Karuehni
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 2 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i2.10106

Abstract

Objectives – This study aims to determine the effect of competence, and work experience on career development through work achievement as an intervening variable at the Central Kalimantan Province labor and transmigration office.Design/Methodology/Approach – The data used in this study are primary data obtained from questionnaires. The sample size was 55 respondents who were employees of the Central Kalimantan Province labor and transmigration office. The type of research used is a quantitative approach. The research instrument used in this study used the Likert scale method. The analysis technique used is SMART PLS 3.0 data analysis technique.Findings - Based on the results of data analysis, it is obtained that competence has a significant effect on work performance, work experience has a significant effect on career development, and work performance has a significant effect on career development. As well as competence has no significant effect on career development and work experience has no significant effect on job performance
Co-Authors Hansly Tunjang Noorjaya Nahan Peridawaty Rita Yuanita Toendan Santika Novelya