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All Journal International Journal of Multidisciplinary Sciences and Arts Jurnal Media Pengabdian Komunikasi
Hendrawan, Mahardika Raihan
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengembangan Potensi Desa Banjarwangi Kabupaten Garut Melalui Pelatihan Jurnalistik di Era Digitalisasi 4.0 Adnan, Zulkifli; Adnan, Iis Zilfah; Fadhlurrohman, Mochammad Iqbal; Hendrawan, Mahardika Raihan; Munggaran, Panji
Jurnal Media Pengabdian Komunikasi Vol 5, No 1 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i1.347

Abstract

The socialization and basic training activities in leadership and journalism at SMAN Nusa Bangsa, Banjarwangi Village, Garut Regency, aim to enhance students' knowledge and skills in leveraging the era of digitalization 4.0. This training includes the introduction of leadership theories, journalism basics, and the use of digital media such as professional cameras and smartphones. Starting with a socialization session on the importance of leadership and journalism, the material presented covers the definition of leadership, types of leadership, the role of leadership in organizations, and journalism techniques including news writing and interviewing. Practical training sessions are conducted through leadership simulations and hands-on practice in news writing and interviewing. Students are divided into small groups and assigned tasks to lead the group and create and present their journalistic work. The results of the activities show significant improvements in students' understanding and skills in leadership and journalism, and increase their motivation to pursue higher education. Students are also able to promote the potential of Banjarwangi Village, such as tourism, culinary arts, crafts, and agriculture through quality journalistic content. Evaluation and reflection demonstrate long-term positive impacts on village development and community welfare, making students active agents of change in utilizing digital technology to enhance local potential.
Crafting Digital Image: Examining Language, Visuals, and Identity of Sugema Raya Garut on TikTok Hendrawan, Mahardika Raihan; Nurhadi, Zikri Fachrul; Purnama, Feri
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 2 (2026): International Journal of Multidisciplinary Sciences and Arts, Article April 202
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i2.8188

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya peran media sosial dalam membentuk persepsi dan citra merek di era digital, khususnya pada sektor kuliner yang sangat kompetitif. Platform TikTok sebagai media berbasis video pendek telah menjadi ruang strategis bagi pelaku usaha untuk membangun identitas dan menjangkau audiens secara luas. Penelitian ini bertujuan menganalisis konstruksi identitas digital RM Sugema Raya Garut di platform TikTok melalui penggunaan bahasa, visual, dan narasi dalam membangun citra merek. Perkembangan TikTok telah mengubah pola komunikasi pemasaran kuliner, di mana persepsi publik terhadap merek banyak dipengaruhi oleh representasi visual dan interaksi audiens. Meskipun berbagai studi membahas efektivitas pemasaran digital, kajian mengenai proses presentasi diri merek dalam konteks algoritma platform yang dinamis masih terbatas. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa dimensi Real Self dibangun melalui konsistensi kualitas produk, pelayanan, dan pengalaman nyata konsumen; Ideal Self dikonstruksi melalui kurasi visual, penguatan storytelling, dan konsistensi positioning; sedangkan False Self muncul dalam bentuk penyesuaian komunikasi terhadap tren dan karakter platform tanpa mengubah nilai inti merek. Temuan ini menunjukkan bahwa pembentukan citra digital merupakan proses strategis yang bersifat siklus dan berkelanjutan, yang mengintegrasikan fondasi operasional, representasi simbolik, serta partisipasi audiens melalui praktik organic marketing. Secara praktis, penelitian ini memberikan implikasi bagi pelaku usaha kuliner dalam mengelola presentasi diri digital secara autentik, adaptif, dan berorientasi pada keberlanjutan merek.
Co-Authors Fadhlurrohman, Mochammad Iqbal Iis Zilfah Adnan, Iis Zilfah Munggaran, Panji Purnama, Feri Zikri Fachrul Nurhadi, Zikri Fachrul Zulkifli Adnan