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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Aliya, Afifatul
Unknown Affiliation
Religion Education

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Pergeseran Tren You Life Only Once ke You Need Only One (Pola Konsumsi Gen Z Perspektif Ekonomi Syariah) Mutmainnah; Nafis, Abdul Wadud; Cahyani, Wiwik Nur; Mahfiyah; Aliya, Afifatul
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 01 (2025): JESPB Edisi April 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i01.2357

Abstract

This study aims to examine changes in consumption behavior, analyze the influence of a hedonistic lifestyle, and review findings from an Islamic economic perspective. A descriptive quantitative approach was employed, with data collected through an online questionnaire completed by 186 Generation Z respondents in Jember Regency. The t-test results indicate that the YONO trend has a significantly positive impact on awareness of essential consumption, whereas YOLO has a significantly negative impact on awareness of essential consumption. The F-test results show that both YONO and YOLO have a significant positive influence on awareness of essential consumption. These findings suggest a shift from a consumerist culture toward a more prudent and efficient consumption pattern that prioritizes essential needs, aligning with the principles of consumption in Islam among Generation Z in Jember Regency.
Co-Authors Cahyani, Wiwik Nur Mahfiyah Mutmainnah Nafis, Abdul Wadud