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All Journal Jurnal Bisnis dan Komunikasi Digital Jurnal Publikasi Teknik Informatika
Monicasari, Shyndy
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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RENTALIN APPS: Development of a Motorbike Rental Application Using Design Thinking for a Digital Rental Solution Aulia Salsabilah, Sufia; Harsya; Mentari, Karenia; Monicasari, Shyndy; Wijaya, Hadi
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.3171

Abstract

The motorbike rental industry in Indonesia is characterized by significant challenges, including security risks, inefficient operations, and difficulty for customers in finding reliable rental services. This study aims to develop a comprehensive digital solution through the RENTALIN application, which addresses these challenges using a Design Thinking approach. The objective of this research was to create an application that enhances both the operational efficiency for rental owners and the user experience for customers. Data was collected from 13 motorbike rental owners, reported issues such as theft, fraud, and difficulties in tracking motorbikes. Additionally, surveyed customers indicated challenges in finding trustworthy rental services. Based on these findings, the RENTALIN application was designed with features such as GPS-based motorbike tracking, secure data verification systems, and an intuitive user interface. These solutions aim to improve security, expand market reach, and simplify the rental process. Testing of the prototype showed that the application effectively increases the efficiency and safety of the rental process, providing a more seamless experience for both rental owners and customers. RENTALIN demonstrates significant potential to become a leading platform in the Indonesian motorbike rental industry, offering targeted solutions to the sector’s critical issues.
PERANCANGAN CONTENT MANAGEMENT SYSTEM (CMS) BERBASIS SEO SEBAGAI STRATEGI PROMOSI DIGITAL PADA UMKM ELZORA BEAUTY Monicasari, Shyndy; Feri Nugroho; Nora Listiana
Jurnal Publikasi Teknik Informatika Vol. 5 No. 3 (2026): Jurnal Publikasi Teknik Informatika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupti.v5i3.7917

Abstract

The rapid development of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize Websites as a digital marketing medium. However, Elzora Beauty MSME did not have an optimized Website, resulting in low visibility in search engines. This study aims to design and implement a Content Management System (CMS) based on Search Engine Optimization (SEO) as a digital marketing strategy for Elzora Beauty MSME.The research method consisted of requirements analysis, system design, implementation, and testing. The Website was developed using Blogger as the CMS platform by implementing On-Page SEO, Technical SEO, and Off-Page SEO strategies. The evaluation was conducted using SEO Site Checkup, Google Analytics, Google Search Console, and Bing Webmaster. The results indicate that implementing an SEO-based CMS improved the quality of the Elzora Beauty Website. The SEO Site Checkup score increased from 71 to 81. According to Google Search Console, the Website achieved 216 impressions, 30 organic clicks, a Click-Through Rate (CTR) of 13.9%, and an average position of 5.5 in Google search results. In addition, Bing Webmaster recorded 88 impressions and 4 clicks. These findings indicate that implementing an SEO-based CMS contributed to improving the Website's visibility in search engines and supported the MSME's digital marketing strategy. However, further optimization is still required to improve the Website's overall performance.
Co-Authors Aulia Salsabilah, Sufia Feri Nugroho Hadi Wijaya Harsya Mentari, Karenia