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Supandi Soegoto, Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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DINAMIKA IMPULSE BUYING DI MR.DIY CITIMART BITUNG: PERAN STORE ATMOSPHERE DAN HEDONIC SHOPPING VALUE DALAM MEMBENTUK KEPUTUSAN PEMBELIAN PELANGGAN Tooy, Stephanie Mervin; Supandi Soegoto, Agus; Ramenusa, Oktaviani; Salindeho, Yefta
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1570

Abstract

The purpose of this study is to investigate how hedonic shopping value and store atmosphere affect impulsive buying behavior among MR.DIY Citimart customers in Bitung. Impulse buying refers to rush, unplanned purchases that are driven by environmental cues, like a store's atmosphere, and the emotional benefits of shopping. Total of 99 respondents were given questionnaires as part of this study's quantitative descriptive methodology. The findings demonstrate that hedonic shopping value and store atmosphere both have a major impact on impulsive purchases. In particular, hedonic shopping value contributes 8.7% and store atmosphere increases impulse buying by 26.2%. The study emphasizes how crucial it is to create a fun retail space and provide a pleasurable shopping experience in order to encourage impulsive purchases. Retailers can use these findings to improve customer engagement and sales by refining their strategies.
PENGARUH DISIPLIN KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA PEGAWAI DI DINAS PERIKANAN KOTA BITUNG Runtukahu, Oktafiane; Supandi Soegoto, Agus; Umar, Cicilia
Journal Economics Technology And Entrepreneur Vol 4 No 02 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i02.1577

Abstract

This study aims to analyze the effect of work discipline and work ability on employee performance at the Bitung City Fisheries Service. The urgency of this research lies in the urgent need to scientifically understand how two important variables of work discipline and work ability affect the performance of local government apparatus. In the era of bureaucratic reform, improving the quality of public services is a national agenda supported by the policy of evaluating the performance of the state civil apparatus (ASN) based on the merit system. The phenomenon of decreased productivity, delayed completion of tasks, and declining quality of public services are the background of the importance of this study. With a quantitative approach and survey method of 40 respondents, the data were analyzed using multiple linear regression. The results show that both work discipline and work ability have a positive and significant effect on employee performance. This study contributes to strengthening human resource governance in the public sector, especially in designing policies to improve the competence and discipline of regional apparatus.
Co-Authors Mervin Tooy, Stephanie Oktaviani Ramenusa Runtukahu, Oktafiane Salindeho, Yefta Umar, Cicilia