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Sapta Yuliansyah
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

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PERAN KOMUNIKASI BISNIS PADA PT. SRIWIJAYA DISTRIBUSINDO RAYA Sapta Yuliansyah; Ahmad Rozikin
Nusantara Hasana Journal Vol. 4 No. 12 (2025): Nusantara Hasana Journal, May 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i12.1462

Abstract

This research aims to investigate and explain the application of business communication in marketing ice cream products, namely Glico Wings at PT Sriwijaya Distribusindo Raya Palembang. In addition, this research also wants to identify the factors that support and hinder the company in achieving its sales target. In sales, the marketing team has an important role to achieve the desired target. However, in reality, the marketing team faces many heavy workloads as well as a lack of support from stakeholders. One of the challenges faced is the limited promotional programs to partner outlets that can increase the sales spirit of Glico Wings ice cream, especially in the midst of intense competition with other competitors. The method used in this research is descriptive qualitative, with data collection through observation, interviews, and documentation. The results revealed that the marketing team has a strategic role in achieving various company targets that have been set. However, with the lack of adequate support, it will be difficult to compete with existing rivals.
ANALISIS DAMPAK GADGET TERHADAP PERILAKU SOSIAL ANAK SEKOLAH DASAR Sapta Yuliansyah; Lishapsari Prihatini; Marleni, Marleni; Junior Zamrud Pahalmas
Nusantara Hasana Journal Vol. 5 No. 4 (2025): Nusantara Hasana Journal, September 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i4.1676

Abstract

This study aims to examine the impact of gadgets on the social development of elementary school children, particularly fifth- and sixth-grade students at SDN 171 Palembang. The background of this research arises from the growing phenomenon of gadget ownership and usage among children. On the one hand, gadgets provide benefits such as enhancing creativity, communication skills, and access to information. On the other hand, they also bring negative effects such as decreased social interaction, tendencies toward individualism, and disciplinary issues. The research applied a descriptive qualitative method with data collection techniques including semi-structured interviews, participatory observation, and documentation involving students, parents, and homeroom teachers. The findings indicate that most students tend to use gadgets more for entertainment than for educational purposes. Regular and supervised gadget use still allows children to remain socially active, while excessive use leads to a decline in direct communication skills, social abilities, and self-control. Various internal, situational, social, and external factors influence how children use gadgets. The conclusion of this study highlights the importance of parental and teacher supervision and guidance to ensure that gadget usage remains limited in duration, directed toward positive purposes, and balanced with social interaction, so that children’s development can remain optimal.
Co-Authors Ahmad Rozikin Junior Zamrud Pahalmas Lishapsari Prihatini Marleni Marleni