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PERAN KOMUNIKASI BISNIS PADA PT. SRIWIJAYA DISTRIBUSINDO RAYA Sapta Yuliansyah; Ahmad Rozikin
Nusantara Hasana Journal Vol. 4 No. 12 (2025): Nusantara Hasana Journal, May 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i12.1462

Abstract

This research aims to investigate and explain the application of business communication in marketing ice cream products, namely Glico Wings at PT Sriwijaya Distribusindo Raya Palembang. In addition, this research also wants to identify the factors that support and hinder the company in achieving its sales target. In sales, the marketing team has an important role to achieve the desired target. However, in reality, the marketing team faces many heavy workloads as well as a lack of support from stakeholders. One of the challenges faced is the limited promotional programs to partner outlets that can increase the sales spirit of Glico Wings ice cream, especially in the midst of intense competition with other competitors. The method used in this research is descriptive qualitative, with data collection through observation, interviews, and documentation. The results revealed that the marketing team has a strategic role in achieving various company targets that have been set. However, with the lack of adequate support, it will be difficult to compete with existing rivals.
Kepemimpinan Kepala Madrasah dan Tantangan Produktivitas Lingkungan Kerja di MIN 8 Bandar Lampung Nisa, Lina Fahratun; Ahmad Rozikin
Shibyan: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol. 3 No. 1 (2025): Juni
Publisher : Universitas Islam Nusantara, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/shibyan.v3i1.3793

Abstract

Penelitian ini bertujuan untuk menganalisis peran kepemimpinan kepala madrasah dalam membentuk lingkungan kerja yang produktif di MIN 8 Bandar Lampung. Pendekatan kuantitatif dengan desain survei korelasional digunakan untuk menelusuri hubungan antara kepemimpinan, iklim kerja, dan produktivitas lingkungan kerja. Data dikumpulkan melalui kuesioner dan wawancara mendalam terhadap kepala madrasah, guru, dan staf administrasi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan yang transformasional dan inklusif berkontribusi secara signifikan dalam menciptakan iklim organisasi yang terbuka, kolaboratif, dan suportif. Iklim kerja yang positif terbukti memediasi hubungan antara kepemimpinan dan kinerja guru, sedangkan praktik kepemimpinan seperti manajemen beban kerja, pelatihan profesional, dan insentif non-finansial meningkatkan produktivitas lingkungan kerja. Studi ini menegaskan bahwa kepala madrasah berperan strategis dalam menciptakan budaya kerja produktif melalui kepemimpinan yang adaptif dan kontekstual.
ANALISIS USABILITY APLIKASI VISIT PEMALANG MENGGUNAKAN METODE HEART METRICS Ahmad Rozikin; Asnawi, Muhamad Fuat
Tekompedia : Jurnal Ilmiah Ilmu Komputer Vol 1 No 1 (2024): Januari
Publisher : CV Nature Creative Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58641/technomedia.v1i1.74

Abstract

This research aims to provide valuable insights for researchers and developers of the Visit Pemalang application, focusing on enhancing usability and user experience quality. To achieve this goal, several improvements are suggested, such as presenting appealing content and increasing user satisfaction to make the Visit Pemalang app more effective in meeting visitor needs and enhancing tourism experiences in Kabupaten Pemalang. The HEART Metrics method is utilized to measure user experience quality in the application, encompassing dimensions like Happiness, Engagement, Adoption, Retention, and Task Success. Data is collected through user observation and questionnaires tailored to the HEART Metrics dimensions. The analysis results indicate excellent performance in various HEART Metrics dimensions, particularly in Task Success, Engagement, and Happiness. Users can effectively complete tasks and feel content with their application experience. By implementing the findings from this study, developers can improve the usability and user experience quality of the Visit Pemalang application, elevate user satisfaction, and provide a superior tourism experience in Kabupaten Pemalang..