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All Journal Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan
Farhanah Putri, Chayani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Fasilitas Melalui Electronic Word of Mouth Terhadap Kepuasan Pelanggan di Kedai Mungil Davanka Putri Farhanah Putri, Chayani; Hadita, Hadita; Siti Komariah, Neng; Wahyu Setyawati, Novita; Jumawan, Jumawan
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 4 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Juni 2025 - Agustus 20
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i4.128

Abstract

The quantitative research method is a research approach that uses data, with a focus on measuring objective results and statistical analysis. Quantitative research also includes questions or statements that have been provided with a choice of numbers for each score. A total of 102 samples were used, the purpose of this study was to find and test the hypothesis. The tool used to assist the research process was Smart Pls version 4. The results of this study show that Service Quality has a direct and significant effect on EWOM, Facilities have a direct and significant effect on EWOM, Service Quality has no direct and insignificant effect on Customer Satisfaction, Facilities have a direct and significant effect on Customer Satisfaction, and EWOM has a direct and significant effect on Customer Satisfaction.
Pengaruh Kualitas Pelayanan dan Fasilitas Melalui Electronic Word of Mouth Terhadap Kepuasan Pelanggan di Kedai Mungil Davanka Putri Farhanah Putri, Chayani; Hadita, Hadita; Siti Komariah, Neng; Wahyu Setyawati, Novita; Jumawan, Jumawan
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 4 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i4.128

Abstract

The quantitative research method is a research approach that uses data, with a focus on measuring objective results and statistical analysis. Quantitative research also includes questions or statements that have been provided with a choice of numbers for each score. A total of 102 samples were used, the purpose of this study was to find and test the hypothesis. The tool used to assist the research process was Smart Pls version 4. The results of this study show that Service Quality has a direct and significant effect on EWOM, Facilities have a direct and significant effect on EWOM, Service Quality has no direct and insignificant effect on Customer Satisfaction, Facilities have a direct and significant effect on Customer Satisfaction, and EWOM has a direct and significant effect on Customer Satisfaction.
Co-Authors Hadita, Hadita Jumawan, Jumawan Siti Komariah, Neng Wahyu Setyawati, Novita