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All Journal Prophetica Jurnal Impresi Indonesia
Dwi Pratama, Eki
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Komunikasi Profetik dalam Membangun Kesadaran Lingkungan di Kalangan Siswa SMK Bina Bangsa Dwi Pratama, Eki
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 2 No. 2 (2018): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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Abstract

Environmental awareness is a crucial aspect in building a society that cares about ecosystem sustainability. This study aims to explore the implementation of prophetic communication in fostering environmental awareness among students of SMK Bina Bangsa. The research method used is qualitative with a case study approach. The findings indicate that prophetic communication, based on transcendental, humanistic, and liberative values, successfully enhances students' understanding and behavior in protecting the environment. These findings contribute to the development of value-based educational strategies for environmental sustainability Keywords: Prophetic Communication, Environmental Awareness, Value-Based Education
Membangun Citra di Era Digital: Studi tentang Strategi Komunikasi Pemasaran Terpadu dalam Branding Produk UMKM Kafani Bandung Dwi Pratama, Eki; Rokibullah, Rokibullah; Nappisah, Nappisah
Jurnal Impresi Indonesia Vol. 4 No. 4 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i4.7051

Abstract

The advancement of digital technology has opened new opportunities for MSMEs to market their products more broadly, including ritual products such as burial shrouds, which were previously rarely promoted online. This phenomenon calls for a study on effective and contextual digital marketing strategies for building the brand image of religious products. This research aims to analyze the Integrated Marketing Communication (IMC) strategy implemented by the MSME Kafani in Bandung to promote burial shrouds through the TikTok platform. The study uses a qualitative case study with an exploratory approach, involving interviews, participant observation, social media content analysis, and documentation. The findings reveal that Kafani's marketing strategy combining educational, entertaining, and spiritual elements in a creative way successfully increases sales, expands market reach, and builds a strong, human-centered brand image. This study concludes that a digital-based edutainment approach can serve as an effective strategy for MSMEs to market religious products while maintaining cultural relevance and emotional connection with audiences.
Co-Authors Nappisah, Nappisah Rokibullah, Rokibullah