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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Pedagogi: Jurnal Pendidikan Dasar
Rahmadika, Dhevario
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OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK Claudia, Sindi; Iqbal Arrosyad, Muhammad; Amal, Fadilah; Saputra, Kevin Saki; Ma'arif, Ilal; Istahara, Istahara; Fauzan, Fauzan; Rahmadika, Dhevario; Alifah Iswarini, Rifdah; Alwijah, Alwijah; Lastari, Fetty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.193

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.
Pengembangan Multimedia Interaktif Berbantuan Canva pada Materi Perkalian Bilangan Cacah di Kelas III SD Rahmadika, Dhevario; Ardiansah, Feri; Vebrian, Rajab
Pedagogi: Jurnal Pendidikan Dasar Vol. 14 No. 1 (2026): April 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/pedagogi.vol.14i.1.1308

Abstract

This research was motivated by students' lack of understanding of the material on arithmetic operations of whole number multiplication, low student grades, and limited use of learning media. This study aims to produce and determine interactive multimedia products assisted by Canva for arithmetic operations of whole number multiplication that are valid, practical, and effective. This study is a development research using the ADDIE model (Analyze, Design, Development, Implementation, Evaluation). The data collection techniques used include interviews, questionnaires, and tests. The data analysis techniques used are the validation questionnaires from the experts, the responses from the students, and the pretest and posttest through normalized N-Gain. Based on the analysis results, the material validity score is 90% with the "very valid" category. The media expert 1 and 2 scores are 97% and 90%, also categorized as "very valid". The practicality score from participants is 88% with the "very practical" category. The N-Gain test result shows an increase in understanding of multiplication of whole numbers, with a value of 0.47, categorized as moderate. However, the effectiveness of the interactive multimedia supported by Canva is still considered low.
Co-Authors Alifah Iswarini, Rifdah Alwijah, Alwijah Amal, Fadilah Ardiansah, Feri Claudia, Sindi Fauzan . Iqbal Arrosyad, Muhammad Istahara, Istahara Lastari, Fetty Ma'arif, Ilal Saputra, Kevin Saki Vebrian, Rajab