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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Journal Basic Education Skills
Iqbal Arrosyad, Muhammad
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Education Languange, Linguistic, Communication & Media Mathematics Other

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OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK Claudia, Sindi; Iqbal Arrosyad, Muhammad; Amal, Fadilah; Saputra, Kevin Saki; Ma'arif, Ilal; Istahara, Istahara; Fauzan, Fauzan; Rahmadika, Dhevario; Alifah Iswarini, Rifdah; Alwijah, Alwijah; Lastari, Fetty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.193

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.
Pengembangan Media Pembelajaran Pop-Up Book Keberagaman Budaya Indonesia Pada Pelajaran IPAS Untuk Siswa Kelas 4 Sekolah Dasar Julianti, Diah; Yurdayanti; Iqbal Arrosyad, Muhammad
JBES (Journal Basic Education Skills) Vol 2 No 3 (2024): JBES (Journal Basic Education Skills)
Publisher : Universitas Muhammadiyah Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35438/jbes.v2i3.91

Abstract

This research was motivated by the problem that the learning process on Indonesian Cultural Diversity material revealed a lack of media used by teachers; no additional media is used in the learning process, so that students do not show effectiveness in following the learning process; As a result, students' interest is very low and they feel bored in class. The aim of this research is to provide credible and useful pop-up book learning materials for science classes and science learning for Indonesian cultural diversity in grade 4 elementary school students. Analysis, design, development, implementation and evaluation are the five steps of the ADDIE paradigm which are used in the form of studies known as research and development (R&D). The quantitative descriptive data analysis method used in the data analysis approach involves three validators, media experts, material experts and language experts who carry out data validity. Practicality data was collected from instructor answers and student questionnaire findings. This learning tool uses a questionnaire. Media experts got a score of 92.3%, material experts got a score of 87%, and language experts got a score of 85% in the validator assessment; as a consequence, they were approved and placed in the very valid category. Teacher reactions to the media were 88%, while large-scale test results were 93.3% and small-scale test results were 92%. It was determined that the use of pop-up books as a means of teaching science and scientific teaching related to the diversity of Indonesian culture for fourth grade elementary school children was very effective and useful.
Co-Authors Alifah Iswarini, Rifdah Alwijah, Alwijah Amal, Fadilah Claudia, Sindi Fauzan . Istahara, Istahara Julianti, Diah Lastari, Fetty Ma'arif, Ilal Rahmadika, Dhevario Saputra, Kevin Saki Yurdayanti