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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Journal Basic Education Skills AbdiMuh: Jurnal Pengabdian Masyarakat
Iqbal Arrosyad, Muhammad
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK Claudia, Sindi; Iqbal Arrosyad, Muhammad; Amal, Fadilah; Saputra, Kevin Saki; Ma'arif, Ilal; Istahara, Istahara; Fauzan, Fauzan; Rahmadika, Dhevario; Alifah Iswarini, Rifdah; Alwijah, Alwijah; Lastari, Fetty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.193

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.
Pengembangan Media Pembelajaran Pop-Up Book Keberagaman Budaya Indonesia Pada Pelajaran IPAS Untuk Siswa Kelas 4 Sekolah Dasar Julianti, Diah; Yurdayanti; Iqbal Arrosyad, Muhammad
JBES (Journal Basic Education Skills) Vol 2 No 3 (2024): JBES (Journal Basic Education Skills)
Publisher : Universitas Muhammadiyah Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35438/jbes.v2i3.91

Abstract

This research was motivated by the problem that the learning process on Indonesian Cultural Diversity material revealed a lack of media used by teachers; no additional media is used in the learning process, so that students do not show effectiveness in following the learning process; As a result, students' interest is very low and they feel bored in class. The aim of this research is to provide credible and useful pop-up book learning materials for science classes and science learning for Indonesian cultural diversity in grade 4 elementary school students. Analysis, design, development, implementation and evaluation are the five steps of the ADDIE paradigm which are used in the form of studies known as research and development (R&D). The quantitative descriptive data analysis method used in the data analysis approach involves three validators, media experts, material experts and language experts who carry out data validity. Practicality data was collected from instructor answers and student questionnaire findings. This learning tool uses a questionnaire. Media experts got a score of 92.3%, material experts got a score of 87%, and language experts got a score of 85% in the validator assessment; as a consequence, they were approved and placed in the very valid category. Teacher reactions to the media were 88%, while large-scale test results were 93.3% and small-scale test results were 92%. It was determined that the use of pop-up books as a means of teaching science and scientific teaching related to the diversity of Indonesian culture for fourth grade elementary school children was very effective and useful.
MENINGKATKAN KESADARAN PENTINGNYA PENDIDIKAN MELALUI SEMINAR PARENTING DI DESA BATU BERIGA Tohir, Muhammad; Saputra, Adi; Iqbal Arrosyad, Muhammad; Juniati Lathiifah, Iis; Nurjanah; Yurdayanti; Apriani, Fitri; Khilmi Ayu Firdausi, Dzihan
AbdiMuh : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2021): AbdiMuh
Publisher : Unmuh Babel Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35438/abdimuh.v3i1.193

Abstract

Keluarga merupakan lingkungan awal bagi anak yang memiliki peran strategis dalam mendukung penyelenggaraan pendidikan. Oleh karenanya, pemahaman tentang parenting sangat dibutuhkan untuk meningkatkan kualitas pendidikan keluarga. Pendidikan dengan pola asuh orang tua sangat penting, karena pola asuh orang tua dimulai dari kecil sampai dewasa. Tujuan pelaksanaan pengabdian kepada masyarakat (PKM) adalah tentang pentingnya pendidikan dalam keluarga yang merupakan tanggungjawab bersama dari orang tua, masyarakat, sekolah, dan pemerintah. Kegiatan ini dilaksanakan di Desa Batu Beriga, Kecamatan Lubuk Besar, Kabupaten Bangka Tengah. Metode yang digunakan dalam kegiatan ini adalah pelatihan dengan ceramah, diskusi. Berdasarkan hasil observasi yang dilakukan di Desa Batu Beriga didapati bahwa anak yang mengalami putus sekolah termasuk tinggi, dengan hasil 29 anak. Keluarga yang kurang mampu menjadi faktor utama, ditambah faktor lingkungan yang merubah pemikiran anak untuk lebih memilih bekerja sebagai nelayan atau menambang timah dan faktor untuk menikah di usia dini. Tim bina desa divisi pendidikan dan AIK untuk melaksanakan kegiatan parenting bersama siswa dan orangtua. Kegiatan dilaksanakan selama satu hari pada bulan september dan mendapatkan antusias sangat baik dari siswa dan orangtua. Peserta dan pihak sekolah sangat berharap kegiatan serupa dapat dilaksanakan lebih sering agar masyarakat Desa Batu Beriga memiliki motivasi yang baik dalam pola mengasuh anak terutama remaja.
Co-Authors Adi Saputra Alifah Iswarini, Rifdah Alwijah, Alwijah Amal, Fadilah Apriani, Fitri Claudia, Sindi Fauzan . Firdausi, Dzihan Khilmi Ayu Iis Juniati Lathiifah Istahara, Istahara Julianti, Diah Lastari, Fetty Ma'arif, Ilal Nurjanah Rahmadika, Dhevario Saputra, Kevin Saki Tohir, Muhammad Yurdayanti