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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Electronic Integrated Computer Algorithm Journal AbdiMuh: Jurnal Pengabdian Masyarakat
Claudia, Sindi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Public Health Social Sciences Other

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Uncovering the Secrets of the 2023 Box Office: Analysis of Factors Affecting the Success of the Top 200 Films Using the Linear Regression Method Lase, Yuyun; Claudia, Sindi; Lingga, Ichan; Ariyudha, Dimas
Electronic Integrated Computer Algorithm Journal Vol. 2 No. 1 (2024): VOLUME 2, NO 1: OCTOBER 2024
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/enigma.v2i1.45

Abstract

The film industry plays a crucial role in the global economy and popular culture, realizing creative outcomes through complex processes involving production to marketing. This research analyzes the factors influencing the success of the top 200 films at the Box Office in 2023 using linear regression. Independent variables such as film ratings, number of theaters, and distributors are examined in relation to total gross revenue. The dataset processed for this research consists of 200 data points specifically for the year 2023, sourced from Kaggle and processed with Python in Google Colab. The analysis revealed that films with a rating of 7.0 and above averaged a total gross revenue of approximately $100 million, while those rated below 7.0 averaged around $50 million, indicating a negative correlation between film ratings and gross revenue. Additionally, films shown in an average of 2,000 theaters grossed approximately $150 million, demonstrating a positive correlation between the number of theaters and gross income. The analysis also indicated that films distributed by major companies tend to have higher grosses, with the top distributors achieving an average gross of $120 million compared to $70 million for smaller distributors. Nonetheless, this analysis highlights the complexity of other factors influencing a film's success. Further research is needed for a better understanding. The relevance of these findings for the film industry lies in supporting strategic decision-making and the development of more sophisticated analytical methodologies.
OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK Claudia, Sindi; Iqbal Arrosyad, Muhammad; Amal, Fadilah; Saputra, Kevin Saki; Ma'arif, Ilal; Istahara, Istahara; Fauzan, Fauzan; Rahmadika, Dhevario; Alifah Iswarini, Rifdah; Alwijah, Alwijah; Lastari, Fetty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.193

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.
BERTANAM PUCUK IDAT UNTUK ANAK-ANAK DI RUSUNAWA PANGKAL BALAM Nurulfiyanti, Tania; Sukina, Marwia; Anderika, Putri; Intrisca, Anggun; Herlinda, Leni; Syafi’i, M. Arief; Annisa, Siti Nur; Claudia, Sindi; Winiyarti, Tiya; Septiani, Widya Asri
AbdiMuh : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2024): AbdiMuh
Publisher : Unmuh Babel Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35438/abdimuh.v5i1.199

Abstract

Greening is one of the important activities carried out in dealing with the environmental crisis in the surrounding area. Ketapang Village, Pangkal Balam Subdistrict is one of the effective objects to do greening, because the local children are very enthusiastic in making awareness of the importance of greening in their environment and besides that the environment there is very conducive to greening. The target of this activity is the preservation of greening in community areas where there is still vacant land for greening. The main objective of this research is to give children an understanding of the benefits of idat shoots which is one of the environmental conservation actions of reforestation and other benefits. The research method used participatory observation method with field survey data collection techniques through lectures and direct field practice. The results of this research are the definition of greening, the benefits of greening and direct simulation of greening.
Co-Authors Alifah Iswarini, Rifdah Alwijah, Alwijah Amal, Fadilah Anderika, Putri Annisa, Siti Nur Ariyudha, Dimas Fauzan . Herlinda, Leni Intrisca, Anggun Iqbal Arrosyad, Muhammad Istahara, Istahara Lase, Yuyun Lastari, Fetty Lingga, Ichan Ma'arif, Ilal Nurulfiyanti, Tania Rahmadika, Dhevario Saputra, Kevin Saki Septiani, Widya Asri Sukina, Marwia Syafi’i, M. Arief Winiyarti, Tiya