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All Journal Jurnal Bali Membangun Bali International Journal of Applied Sciences in Tourism and Events
Yusnny, Bella Desita
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Bali's cultural festivals: A visitor magnet supporting sustainable tourism Yanti, Ni Kadek Winda; Mahadewi, Ni Nyoman Tri; Wisudawati, Ni Nyoman Sri; Shantika, Budi; Yusnny, Bella Desita
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.25-40

Abstract

This study aims to further understand the perceptions of visitors to the Cultural Festival towards strengthening Balinese cultural identity. Cultural festivals in Bali are held with the aim of maintaining, preserving and as exposure of cultural values to the wider public. Cultural Festival activities in Bali organized by the government such as the Bali Arts Festival, Denpasar Festival and the latest is the Kesanga Festival. In organizing each festival, the principle of sustainability is one of the strong foundations for maintaining social, economic and environmental values without distorting local traditions and culture. This study uses quantitative data that is described descriptively. The unstructured interview was conducted during the data collection with informants from the representative of the festivals’ social media associates. The data in this study were collected using a questionnaire distribution technique. The number of samples in this study was 100 respondents calculated using the Slovin formula with a 90% confidence level and a 10% error rate with no specific criteria yet mainly has experience in visiting (visitor) one of the cultural event used as research object. The results of the study showed that the variables of marketing strategy, cultural experience, cultural authenticity, and sustainability practices play an important role in creating strengthening cultural identity at cultural festivals in Bali.
Tourism Area Life Cycle Analysis in the Development of Aan Tourism Village, Klungkung Yusnny, Bella Desita; Sena, I Made Aswin Ananta
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 2 (2025): Agustus 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i2.469

Abstract

Purpose: This study aims to analyze the development of Aan Tourism Village in Klungkung Regency, Bali, using the Tourism Area Life Cycle (TALC) approach from Butler (1980). Research methods: A qualitative descriptive approach was used with direct observation techniques and in-depth interviews with key informants to understand the dynamics of tourism that occur. Findings: Aan Village is in a transition period from the development stage to consolidation. This is indicated by an increase in the number of tourist visits, community involvement in tourism activities, development of supporting infrastructure, and the implementation of formal regulations. However, several challenges have begun to emerge, such as uneven community involvement and expectations of economic benefits that have not been fully achieved. Implication: Strategies for strengthening institutions, tourism product innovation, and increasing digital promotion are recommended to encourage sustainability. These findings contribute to the formulation of sustainable tourism village development policies that are oriented towards a balance between economic, social, and environmental aspects.
Co-Authors I Made Aswin Ananta Sena Mahadewi, Ni Nyoman Tri Ni Nyoman Sri Wisudawati Shantika, Budi Yanti, Ni Kadek Winda