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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal Pengabdian UntukMu NegeRI International Research Journal of Management, IT & Social Sciences JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Applied Sciences in Tourism and Events YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan International Journal of Social Science AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events SENTRI: Jurnal Riset Ilmiah Jurnal Ilmiah Hospitality Management Media Bina Ilmiah Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Sains Terapan Pariwisata Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ni Nyoman Sri Wisudawati
Universitas Pendidikan Nasional
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Potential of Silver Craft Product through to Community-Based for Tourism Sustainability in Celuk Village Wisudawati, Ni Nyoman Sri; Maheswari, A.A Istri Ari
International Research Journal of Management, IT & Social Sciences Vol 5 No 1: January 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i1.588

Abstract

Celuk village has been known as a center of silver industry. In its current development of tourism, the purchasing power of tourists has decreased. The development of tourism trends with the changing mindset to do traveling was given some impact on it. Tourist reduced interest in buying silver, so the economy of Celuk villagers was weakening. Tourist more interested in interacting and directly involved tourism activities in an area where they visited especially in terms of unique social and cultural. From the research results obtained the tourism potential that can be developed in the Celuk village as a center of silver industry quite a lot and there also can develop supporting facilities for tourism activities as a tourist attraction. The potential of tourism products can be developed in Celuk village such as special interest tourism through  to  silver craft class by handmade process, educational tourism with a tour around the process how to make silver craft by hand (traditional) or by modern machine (silver process print), visiting the gallery/art shop to see the results of silver handicrafts and in  the same time can bought directly, Celuk Jewelry Festival held every year on a particular month, accommodation (homestay) at craftsmen house with simple concept according to the daily silver craftsman life’s especially for tourists who want to learn to make silver crafts more than a day.
PENGEMBANGAN PARIWISATA MINAT KHUSUS “SILVERCRAFT CLASS” BERBASIS MASYARAKAT DI DESA CELUK KECAMATAN SUKAWATI Sri Wisudawati, Ni Nyoman; Istri Maheswari, A.A.A
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan silvercraft class sebagai salah satu atraksi wisata minat khusus melalui pelibatan masyarakat pengrajin perak guna dapat meningkatkan taraf hidup masyarakat pengrajin serta menghargai hasil kreatifitas desain para pengrajin melalui proses pembuatan yang cukup rumit dan panjang. Selain itu agar ciri khas motif kerajinan perak yang menjadi warisan budaya masyarakat Celuk tidak hilang, maka diperlukan suatu \ strategi pengembangan yang dikemas dengan berpedoman pada sosial budaya masyarakat setempat.Sehingga pengembangan yang diterapkan dapat berlandaskan pariwisata berbasis kemasyarakatan.Strategi pengembangan pada penelitian dibantu dengan menggunakan analisis situasi internal dan eksternal dan analisis SWOT sehingga nanti dapat diberikan suatu rekomendasi dan penetapan kebijakan terkait pengembangan kegiatan wisata silvercraft class ini. Data yang digunakan adalah data kualitatif yang merupakan hasil observasi partisipan, wawancara mendalam, dan dokumentasi.Penentuan informan berdasarkan metode purposive sampling yang terdiri dari Kepala Desa Celuk, pengrajin emas &pPerak, dan pemilik artshop emas & perak.
CLUSTERING RATA-RATA TINGKAT SPENDING MONEY BERDASARKAN PROFIL GEOGRAFIS DAN PREFERENSI KONSUMSI WISATAWAN MANCANEGARA DI KOTA DENPASAR I Made Sindhu Yoga; Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.943 KB)

Abstract

Clustering Rata-rata Tingkat Spending Money Berdasarkan Profil Geografis dan Preferensi Konsumsi Wisatawan Mancanegara di Kota Denpasar. Tujuan dari penelitian ini adalah untuk menganalisa potensi tingkat pengeluaran wisatawan (spending money) dari sisi profil geografis asal wisatawan serta preferensi konsumsi yang mereka lakukan berdasarkan lima kategori pengeluaran. Sejauh ini, mayoritas penelitian mengkaji tingkat pengeluaran wisatawan sebagai variabel yang dipengaruhi oleh durasi lama tinggal wisatawan (length of stay) dan juga beberapa faktor terkait demografis, seperti gender, umur, tingkat pendidikan, dan juga faktor-faktor sosio-demografis. Memperhitungkan bahwa industri pariwisata merupakan industri penyokong utama di Kota Denpasar sehingga dibutuhkan sudut pandang yang tidak hanya secara kuantitatif seperti durasi lama tinggal, namun juga pendekatan kualitatif untuk mengetahui secara mendalam kesediaan wisatawan mancanegara untuk melakukan pembelanjaan berdasarkan karakter mereka dengan membedah segmentasi secara geografis dan perilaku. Ketatnya persaingan antar destinasi wisata menyebabkan pelaku usaha pada industri pariwisata di Kota Denpasar harus lebih cermat untuk menganalisa segmen wisatawan yang menjadi konsumen potensial. Karakter yang berbeda-beda antar negara mempengaruhi rata-rata tingkat pengeluaran yang mereka lakukan untuk setiap kategori jenis konsumsi. Mengetahui karakter wisatawan asing diharapkan akan menjadi sebuah strategi yang lebih efektif dalam menyasar wisatawan potensial dengan lebih optimal. Sepuluh peringkat teratas asal negara wisatawan asing menjadi acuan pemilihan sampel informan untuk mengetahui profil mereka secara lebih mendalam dan preferensi konsumsi yang mereka lakukan selama menikmati waktu liburan di Kota Denpasar.Kata kunci: Tingkat pengeluaran wisatawan, profil geografis, preferensi konsumsi, wisatawan mancanegara
Perilaku Pembelian Kosmetik Secara Online Selama Pandemi Ni Made Dhian Rani Yulianti; Putu Nita Oktaviani; I Made Sindhu Yoga; Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 2 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1361

Abstract

During the Covid-19 pandemic, consumers mostly do facial and body care at home, and online transactions are no exception. Cosmetic products are risky products if we do not try them first because of differences in skin type or face shape. Yet, why are Millennial Generation women confident about buying them online? The purpose of this study was to confirm whether the factors of merchandise, price, trust and online purchasing experience were the factors that consumers consider to buy cosmetic products online. Data that has been obtained by distributing questionnaires to 100 respondents by purposive sampling were analyzed using factor analysis techniques with the help of SPSS for Windows version 24 software. The results of data analysis only formed two factors from the four suspected factors. The first factor was called the Online Shopping Motivation factor which consists of 12 indicators and the second factor was called the trust factor which consists of seven indicators.
Pengembangan Citra Merek sebagai Identitas Merek “Arak Besan” dalam Menghadapi Kompetitor Nyoman Sri Subawa; Ni Wayan Widhiasthini; Ni Putu Intan Permatasari; Ni Nyoman Sri Wisudawati
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i3.934

Abstract

Purpose: provide training and understanding of the importance of brands in product development and marketing. Method: Training and counseling for "Arak" beverage craftsmen, on a scheduled and programmed basis in Besan Village, as one of the "Arak" beverages producing villages. Result: The community and the "Arak" beverage craftsmen, have understood the importance of brands in marketing and distributing products as product identities and are able to compete with competitors, producers of similar products. Limitation: Limitations in cost and scope of training are limited to one village, so counseling and training are needed for "Arak" drink craftsmen in other villages. Education needs to be carried out on an ongoing basis. Contribution: This form of training, mentoring, and counseling provides benefits to the craftsmen and the “Arak” beverage community, the importance of brands in facing competition in the beverage business.
THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari; I Made Sindhu Yoga; I Made Mastianta Nadera
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1245.408 KB) | DOI: 10.31940/ijaste.v4i1.1386

Abstract

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives
PENGEMBANGAN PARIWISATA MINAT KHUSUS “SILVERCRAFT CLASS” BERBASIS MASYARAKAT DI DESA CELUK KECAMATAN SUKAWATI Ni Nyoman Sri Wisudawati; A.A.A Istri Maheswari
JURNAL KEPARIWISATAAN Vol 17 No 1 (2018): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v17i1.27

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan silvercraft class sebagai salah satu atraksi wisata minat khusus melalui pelibatan masyarakat pengrajin perak guna dapat meningkatkan taraf hidup masyarakat pengrajin serta menghargai hasil kreatifitas desain para pengrajin melalui proses pembuatan yang cukup rumit dan panjang. Selain itu agar ciri khas motif kerajinan perak yang menjadi warisan budaya masyarakat Celuk tidak hilang, maka diperlukan suatu \ strategi pengembangan yang dikemas dengan berpedoman pada sosial budaya masyarakat setempat.Sehingga pengembangan yang diterapkan dapat berlandaskan pariwisata berbasis kemasyarakatan.Strategi pengembangan pada penelitian dibantu dengan menggunakan analisis situasi internal dan eksternal dan analisis SWOT sehingga nanti dapat diberikan suatu rekomendasi dan penetapan kebijakan terkait pengembangan kegiatan wisata silvercraft class ini. Data yang digunakan adalah data kualitatif yang merupakan hasil observasi partisipan, wawancara mendalam, dan dokumentasi.Penentuan informan berdasarkan metode purposive sampling yang terdiri dari Kepala Desa Celuk, pengrajin emas &pPerak, dan pemilik artshop emas & perak.
Pengaruh Social Media Marketing, Content Marketing dan Brand Image di Instagram terhadap Minat Beli (Studi Kasus pada Konsumen di Dahlia Beauty Salon) I Gusti Ngurah Yogi Agastya Ananda; Ni Nyoman Sri Wisudawati
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4635

Abstract

Dahlia Beauty Salon is one of the beauty salons whose marketing has been using digital marketing. The level of competition in the business world in the current era of globalization is very tight, this can be seen because every company is always trying to get market share. So the company must be able to determine the right marketing strategy so that its business can survive and deal with competition. The willingness of consumers to buy is directly related to the brand image of a service. By using quantitative methods, this study aims to determine the effect of social media marketing, marketing content and brand image on Instagram toward buying interest by taking samples from 96 Dahlia Beauty Salon’s consumers who follow its Instagram accounts. The results of partial data analysis show that social media marketing and content marketing has no significant effect on consumer buying interest, but brand image does. Therefore, the results of simultaneous data analysis show that all three X Variable have a simultaneous effect on consumer buying interest.
The "Melukat" Tradition As Millennial Religious Tourism In Badung, Bali Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati; Ni Made Dhian Rani Yulianti
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 24, No 2 (2022): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v24.n2.p241-248.2022

Abstract

One of the religious tourisms known as melukat in Bali is a form of spiritual tourism that initially aims to gain peace of mind and draw closer to God Almighty. The increasing number of tourists who are interested in melukat lately is due to various other motivations such as getting recognition from others. Social media is one form of communication media used by the millennial generation to find information about the purpose of melukat which is currently viral. The aim of this study was to determine the motivation of the millennial generation to do this religious travelling and to find out whether the Fear of Missing Out (FoMO) phenomenon is one of the causes of the millennial generation to carry out this activity. The research method used in this research was qualitative. It was conducted using primary data and the data collection through observation and interviews with the local guide, tourists, and the priest at the location of melukat.The findings of the study indicate that the motivation for traveling by most of the millennial tourits is to follow the trend that is currently popular on their social media and their fear of not being able to match the community. Based on this phenomenon, it is essential to prepare an attractive and advantageous tourism 
STRATEGI PEMASARAN DALAM PENGEMBANGAN DESA WISATA SIDATAPA KECAMATAN BANJAR KABUPATEN BULELENG A. A. Istri Agung Maheswari; A. A. Ngr. Oka Suryadinatha G; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari; Ni Nyoman Sri Wisudawati
Media Bina Ilmiah Vol. 17 No. 10: Mei 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism village is a form of combination of accommodation, attractions, supporting facilities that are presented in the pattern and structure of community life that blends with culture, nature, art and traditions that apply to the community. With the existence of this tourism village, it is expected to be able to grow and develop into the management of a tourism business sector, and requires the right marketing strategy. One of the villages that has tourism potential to be developed is Sidatapa Village. Sidatapa Village, known as Baliaga Village, has natural beauty, very unique regional arts and ancestral cultural heritage in the form of traditional houses that must be preserved. However, in its development there are still obstacles, especially in terms of promotion and marketing. To be able to survive and thrive in the tourism industry, a marketing strategy is needed by the destination manager. Data collection was carried out through observation, literature study and interviews with village officials and environmental awareness leader group who are responsible for tourism in Sidatapa Village. Strategy analysis is done by using SWOT analysis. Based on the results of the analysis, it was found that there needs to be a promotion strategy and increase cooperation, re-branding image of tourist destinations, forming a professional team and preparing tour package rates, as well as further optimizing tourism products and the performance of tourism destination managers in Sidatapa Village
Co-Authors A. A. Ngr. Oka Suryadinatha G A.A Istri Ari Maheswari, A.A Istri Ari Al Zalfa Cinta Ratu Aurellia Anak Agung Istri Agung Maheswari Bria, Anastasya Endria Cahyani, Ni Putu Anggita Vira D.A Kartika Dutta Onassis Desak Made Febri Purnama Sari Dicko Helmi Susanto Gayatri , Ni Nyoman Putri Gusi Putu Lestara Permana I Gede Agus Kurniawan I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Gusti Ngurah Yogi Agastya Ananda I Ketut Arjawa I Made Mastianta Nadera I Made Sindhu Yoga I Made Wirya Darma I Putu Dharmawan Pradhana Ida Ayu Oka Martini Ida Bagus Gede Yoga Agastya Istri Maheswari, A.A.A Istri Maheswari, A.A.A Kadek Aditya Dharma Saputra Kadek Januarsa Adi Sudharma Kadek Swastuti Lestari Komang Santi Sapitri M. Zacky Faluti Mahadewi, Ni Nyoman Tri Melati Budi Srikandi Ni Kadek Winda Yanti Ni Kadek Winda Yanti Ni Luh Made Gayatri Maharani Hartantya Ni Made Dhian Rani Yulianti Ni Putu Arianti Ni Putu Intan Permatasari Ni Putu Intan Permatasari Ni Putu Mirna Permatasari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Wayan Widhiasthini Nuning Indah Pratiwi Nuraga, Ketut Nyoman Sri Subawa Parasari, Nyoman Sri Manik Permatasari, Ni Putu Intan Putri Ekaresty Haes Putri Gayatri, Ni Nyoman Putu Dyah Permatha Korry Putu Nita Oktaviani Putu Ratna Juwita Sari Putu Swasti Adnyani Sari, Putu Ratna Juwita Shantika, Budi Wibisono, Stefanus Rendhy Yanti, Ni Kadek Winda Yusnny, Bella Desita