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All Journal Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Ar Ro'is Mandalika (Armada)
Gucchi, Anjaka Ray
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Religion Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering

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Digital Transformation in Supply Chain Management to Enhance Efficiency, Transparency, and Business Sustainability in the Global Era Gucchi, Anjaka Ray
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5442

Abstract

In today’s globalized marketplace, supply chains are under immense pressure to operate with greater efficiency, transparency, and sustainability. Rapid technological advancements—such as blockchain, artificial intelligence (AI), the Internet of Things (IoT), and advanced analytics—are enabling firms to reconfigure traditional processes and achieve these goals simultaneously. This study aims to develop an integrated framework of digital transformation in supply chain management, focusing on its impact on efficiency, transparency, and business sustainability. Using a qualitative literature review method, data were drawn from recent scholarly articles, industry reports, and institutional publications to provide a comprehensive understanding of digital transformation practices. Findings indicate that blockchain enhances trust and transparency through immutable records; IoT improves efficiency via real-time monitoring and predictive maintenance; and AI, when combined with big data, enables proactive decision-making and resource optimization. Importantly, these technologies achieve maximum impact when embedded within redesigned business processes and compliance mechanisms, ensuring alignment with environmental, social, and governance (ESG) standards. The study also highlights significant sustainability outcomes, including waste reduction, carbon footprint minimization, and ethical sourcing verification, with real-world applications observed in industries such as food, logistics, and manufacturing. Overall, this research contributes to both theory and practice by presenting a holistic digital transformation model that integrates technological enablers, process redesign, and compliance systems. This framework provides managers with actionable guidance to align digital adoption with strategic objectives, regulatory demands, and long-term sustainability imperatives.
Implementing Digital Technology in Logistics and Supply Chain to Increase Business Competitiveness and Innovation Gucchi, Anjaka Ray
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5449

Abstract

In the context of increasing global competition, Indonesian companies are under pressure to improve their logistics and supply chain systems. Digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), enterprise resource planning (ERP), cloud-based supply chain management (SCM), and blockchain have become strategic necessities rather than optional tools. This study aims to evaluate the effectiveness of digital technology adoption in enhancing efficiency, transparency, speed, and sustainability in logistics, while also examining its impact on competitiveness and innovation. Using a qualitative literature review method, the study synthesizes academic articles, policy documents, and industry reports published in the last five years. The findings demonstrate that IoT and AI improve real-time tracking, demand forecasting, and inventory stability; ERP and cloud-based SCM enhance data integration and visibility; while blockchain significantly increases transparency and supports sustainability through traceability and carbon accounting. Case studies such as Maersk, DHL, and Amazon show that firms integrating these technologies achieve substantial improvements in operational performance, customer trust, and innovative business models. However, successful implementation requires not only technical investments but also organizational readiness, governance frameworks, and stakeholder collaboration. The study concludes that holistic digital transformation in logistics provides a pathway for Indonesian industries to strengthen competitiveness and foster sustainable innovation.
An Sosialisasi Strategi Pemasaran Digital Pasca Panen Hidroponik Bagi Siswa Ekstrakulikuler Green Be di SMAN 1 Pemali Rumalessin, Ummu Artha Tsary; Ali, Hendrik; Vera, Lusi Olis; Alamsyah, Redi; Pratama, Muhammad Setya; Gucchi, Anjaka Ray; Annafi, Ganif Nur
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9583

Abstract

The agricultural sector continues to experience a decline in income, largely due to a mismatch between production capacity and the empowerment of farmers in post-harvest product marketing. This issue is exacerbated by the continued reliance on traditional marketing practices, which limit farmers' access to broader consumer markets. Thus, addressing this gap is critical for enhancing farmers' bargaining power by facilitating direct connections between producers and consumers. This community initiative aimed to enhance the capacity of millennial young farmers to digitally market post-harvest hydroponic agricultural products through the TikTok e-commerce platform. The program employed educational seminars and hands-on training focused on digital marketing strategies and the utilization of e-commerce tools. The participants comprised 30 students from SMAN 1 Pemali, all members of the "Green Be" extracurricular group. The result, conducted through semi-structured interview incorporating a combination of structured (closed-ended) and exploratory (open-ended) questions, indicated that 85% of participants demonstrated a significantly improved understanding of digital marketing concepts, including the marketing mix, promotion mix, and content creation. Moreover, participants reported increased proficiency in leveraging TikTok as a marketing platform for hydroponic agricultural products. These findings highlight the critical role of human resource development in advancing post-harvest agricultural marketing through innovative and sustainable digital strategies, contributing meaningfully to the broader objectives of Sustainable Agricultural Development.
Co-Authors Alamsyah, Redi Ali, Hendrik Annafi, Ganif Nur Muhammad Setya Pratama Rumalessin, Ummu Artha Tsary Vera, Lusi Olis