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All Journal JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN PENDIDIKAN
Kussuma, Fitdarus
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Integrasi Nilai Spiritual dan Strategi Modern sebagai Model Inovatif Pemasaran Jasa Pendidikan Islam di Era Post-Truth Thoyib, Ma’shum; Kussuma, Fitdarus; Wibowo, Trireza
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36418

Abstract

Penelitian ini bertujuan untuk menganalisis integrasi nilai spiritual dan strategi modern sebagai model inovatif pemasaran jasa pendidikan Islam di era post-truth. Penelitian menggunakan pendekatan kualitatif, dengan jenis penelitian deskriptif. Penelitian ini dilakukan di di MTs Sunan Ampel, Pare, Kediri, Jawa Timur, Indonesia.Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis data menggunakan model Miles & Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data dilakukan melalui triangulasi sumber dan teknik untuk memastikan kredibilitas, transferabilitas, dan konfirmabilitas temuan. Hasil penelitian yang dilakukan di MTs Sunan Ampel menunjukkan bahwa nilai spiritual seperti kejujuran, amanah, dan keteladanan menjadi fondasi membangun kepercayaan publik, sementara strategi pemasaran modern, termasuk promosi digital dan storytelling berbasis nilai, efektif apabila diselaraskan dengan etika Islam. Transparansi dan autentisitas komunikasi menjadi kunci keberhasilan di era post-truth. Integrasi kedua aspek ini menghasilkan model pemasaran inovatif, beretika, dan berkelanjutan bagi lembaga pendidikan Islam. Temuan penelitian memberikan kontribusi pada pengembangan strategi pemasaran pendidikan berbasis nilai spiritual dan modern.
Fenomena The Great Resignation Di Sektor Pendidikan Islam: Dampaknya Pada Kualitas Tenaga Pendidik Dan Strategi Talent Management Berbasis Mutu Kussuma, Fitdarus; Aimah, Siti
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13355

Abstract

THE GREAT RESIGNATION PHENOMENON IN THE ISLAMIC EDUCATION SECTOR: ITS IMPACT ON THE QUALITY OF TEACHERS AND QUALITY-BASED TALENT MANAGEMENT STRATEGIES This study examines the phenomenon of the great resignation in the Islamic education sector as a structural problem that affects the quality of educators and the sustainability of institutional quality. The purpose of this study is to analyze the factors driving educator resignations, their impact on the stability and quality of learning, and to emphasize the urgency of implementing quality-based talent management strategies in Islamic educational institutions. The study adopts a qualitative approach using a case study design conducted at MTs Darul Jannah Muara Burnai 2. Data collection techniques include semi-structured in-depth interviews with the principal, permanent teachers, honorary teachers, former teacher and administrative staff, complemented by non-participant observation and document analysis. The data were analyzed using thematic analysis through the stages of data reduction, categorization, data display, and interpretative conclusion drawing. The findings indicate that educator resignations are triggered by structural weaknesses in human resource management, such as imbalances between workload and welfare, the absence of clear career pathways, and weak systems of reward and professional development. These conditions lead to declining staff stability and educator quality, weakening motivation and organizational commitment, and hindering the development of a quality culture. This study underscores the importance of transforming human resource management toward quality-based talent management that emphasizes welfare, organizational justice, and the long-term professional sustainability of educators.
Co-Authors Siti Aimah Thoyib, Ma’shum Wibowo, Trireza