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Integrasi Nilai Spiritual dan Strategi Modern sebagai Model Inovatif Pemasaran Jasa Pendidikan Islam di Era Post-Truth Thoyib, Ma’shum; Kussuma, Fitdarus; Wibowo, Trireza
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36418

Abstract

Penelitian ini bertujuan untuk menganalisis integrasi nilai spiritual dan strategi modern sebagai model inovatif pemasaran jasa pendidikan Islam di era post-truth. Penelitian menggunakan pendekatan kualitatif, dengan jenis penelitian deskriptif. Penelitian ini dilakukan di di MTs Sunan Ampel, Pare, Kediri, Jawa Timur, Indonesia.Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis data menggunakan model Miles & Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data dilakukan melalui triangulasi sumber dan teknik untuk memastikan kredibilitas, transferabilitas, dan konfirmabilitas temuan. Hasil penelitian yang dilakukan di MTs Sunan Ampel menunjukkan bahwa nilai spiritual seperti kejujuran, amanah, dan keteladanan menjadi fondasi membangun kepercayaan publik, sementara strategi pemasaran modern, termasuk promosi digital dan storytelling berbasis nilai, efektif apabila diselaraskan dengan etika Islam. Transparansi dan autentisitas komunikasi menjadi kunci keberhasilan di era post-truth. Integrasi kedua aspek ini menghasilkan model pemasaran inovatif, beretika, dan berkelanjutan bagi lembaga pendidikan Islam. Temuan penelitian memberikan kontribusi pada pengembangan strategi pemasaran pendidikan berbasis nilai spiritual dan modern.
Fenomena The Great Resignation Di Sektor Pendidikan Islam: Dampaknya Pada Kualitas Tenaga Pendidik Dan Strategi Talent Management Berbasis Mutu Kussuma, Fitdarus; Aimah, Siti
JURNAL MANAJEMEN PENDIDIKAN Vol 14, No 1 (2026): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v14i1.13355

Abstract

THE GREAT RESIGNATION PHENOMENON IN THE ISLAMIC EDUCATION SECTOR: ITS IMPACT ON THE QUALITY OF TEACHERS AND QUALITY-BASED TALENT MANAGEMENT STRATEGIES This study examines the phenomenon of the great resignation in the Islamic education sector as a structural problem that affects the quality of educators and the sustainability of institutional quality. The purpose of this study is to analyze the factors driving educator resignations, their impact on the stability and quality of learning, and to emphasize the urgency of implementing quality-based talent management strategies in Islamic educational institutions. The study adopts a qualitative approach using a case study design conducted at MTs Darul Jannah Muara Burnai 2. Data collection techniques include semi-structured in-depth interviews with the principal, permanent teachers, honorary teachers, former teacher and administrative staff, complemented by non-participant observation and document analysis. The data were analyzed using thematic analysis through the stages of data reduction, categorization, data display, and interpretative conclusion drawing. The findings indicate that educator resignations are triggered by structural weaknesses in human resource management, such as imbalances between workload and welfare, the absence of clear career pathways, and weak systems of reward and professional development. These conditions lead to declining staff stability and educator quality, weakening motivation and organizational commitment, and hindering the development of a quality culture. This study underscores the importance of transforming human resource management toward quality-based talent management that emphasizes welfare, organizational justice, and the long-term professional sustainability of educators.
Islamic Boarding Schools as Agents of Sustainable Development: A Social Innovation Perspective from Darussalam Blokagung Kussuma, Fitdarus
Journal of General Education and Humanities Vol. 5 No. 2 (2026): April
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i2.1168

Abstract

Traditional Islamic boarding schools (pesantren) in Indonesia hold deep-rooted social capital and community trust, yet their potential as institutional actors for sustainable development remains underexplored, particularly within the framework of social innovation theory and the SDGs agenda. As global challenges such as climate change, economic inequality, and ecological degradation intensify, there is a growing need to understand how faith-based educational institutions can serve as strategic agents of transformative change. This study aims to identify and analyze the role of Darussalam Blokagung Islamic Boarding School in adopting social innovation as a strategy for local-to-global sustainable development aligned with the SDGs. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and documentation involving 15 purposively selected participants, comprising boarding school administrators, senior students, local community members, and institutional partners. Data were analyzed using the Miles and Huberman interactive model, with triangulation applied to ensure credibility and validity. The findings reveal three interlocking mechanisms: (1) the visionary and transformative leadership of Kiai Dr. KH. Ahmad Munib Syafa'at as the primary catalyst for innovation; (2) multi-sector collaboration with universities, government agencies, and NGOs that expands the school's social reach; and (3) ecological initiatives — including reforestation programs and waste banks — that institutionalize environmental responsibility within the pesantren culture. This study contributes theoretically by integrating Islamic educational leadership with SDG-based social innovation, offering a holistic framework that bridges local Islamic wisdom with global sustainability agendas — an integration absent from previous studies that addressed these dimensions only partially. In practice, the findings recommend collaborative policies among pesantren, the government, and NGOs, as well as the integration of green curricula into national Islamic boarding school education standards.