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All Journal International Journal of Humanities Education and Social Sciences Jurnal Netnografi Komunikasi
Hartopo Eko Putro
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Sex Workers Still Human? Reading Dehumanization in Photo-Journalism Farida, Farida; Garry Brumadyadisty; Rendy Agung Prakoso; Nurul Suhesti, Nurul Suhesti; Hartopo Eko Putro
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1674

Abstract

Photojournalism serves as a powerful medium in shaping societal perceptions, particularly in the representation of marginalized communities. This study critically examines how sex workers are visually portrayed in photojournalism, employing a semiotic analysis grounded in the frameworks of Ferdinand de Saussure, Charles Sanders Peirce, and Roland Barthes. The research investigates the role of denotation and connotation in constructing meaning, while foregrounding the mechanisms of dehumanization. Dehumanization is explored through both overt visual techniques and more subtle compositional choices that strip subjects of agency and individuality. Utilizing qualitative content analysis, the study analyzes a selection of photojournalistic images, focusing on signs, codes, and symbolic structures embedded within the visuals. Findings indicate a prevalent reliance on visual tropes that perpetuate stereotypes and reinforce social hierarchies. These visual strategies not only marginalize sex workers but also align with broader patterns of social exclusion and discrimination. The study concludes that ethical considerations in visual storytelling remain critically underexplored, especially in the context of vulnerable populations. Addressing these issues requires a reevaluation of journalistic practices and the incorporation of humanizing visual narratives that affirm dignity and complexity. This research contributes to media studies by bridging semiotic theory with critical discourse on visual ethics and human rights
NETNOGRAPHIC ANALYSIS OF #BEKICOTMAGETAN USAGE ON TIKTOK IN BUILDING LOCAL CULINARY TOURISM IMAGE Silviana Agustin; Siska Armawati Sufa; Susie Perbawasari; Nuryah Asri Sjafirah; Hartopo Eko Putro
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

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Abstract

The rapid development of digital technology has transformed tourism promotion, with TikTok emerging as a strategic platform for building culinary destination images. This study examines how the TikTok account @bekicotmagetan utilizes the hashtag #bekicotmagetan to promote Magetan’s local snail cuisine through digital content that integrates cultural representation and participatory interaction. The research addresses four key questions: the account’s communication strategies, forms of user engagement, the construction of Magetan’s culinary image, and the integration of cultural elements in digital narratives. Employing a qualitative netnographic approach supported by descriptive quantitative analysis, the study analyzed videos uploaded between August 1–31, 2024, alongside user responses such as comments, likes, and shares. The findings reveal that consistent branding strategies, theatrical visuals, and local audio serve as digital identity markers that enhance recognition. User engagement patterns curiosity about product taste and price, FYP repetition, and creative humor demonstrate active audience participation in shaping culinary narratives. The study highlights the synergy of Representation Theory, Participatory Culture, Diffusion of Innovations, and Uses and Gratifications in explaining how cultural identity and culinary branding are co-constructed. The study concludes that TikTok is effective in promoting Magetan’s culinary identity by merging storytelling, cultural symbolism, and participatory interaction. Future research should extend observation periods, integrate sentiment analysis, and encourage collaborative strategies with local communities.
Co-Authors Farida Farida Garry Brumadyadisty Nurul Suhesti, Nurul Suhesti Nuryah Asri Sjafirah Rendy Agung Prakoso Silviana Agustin Siska Armawati Sufa Susie Perbawasari