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All Journal Jurnal Studi Perhotelan dan Pariwisata Jurnal Bisnis dan Pemasaran Digital
Luh Putu Agustini Karta, Ni
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali Pratiwi, Kadek Sitha Ananda Laura; Luh Putu Agustini Karta, Ni; Ramanita, Ni Wayan Sovya; Aprilia, Ni Putu Nanda; Wardani, Rani Kusumo
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2566

Abstract

Purpose: To analyze the affect of digital marketing strategies on increasing sales of Gringsing weaving products and the obstacles faced by business actors in implementing digital marketing are also identified so that the implementation of the strategy can run optimally. Method: The research methodology used was descriptive with a qualitative approach. The type of data used primary data from which researchers collected data through interviews. Result: The results of the discussion is that the attempt of applicating digital marketing has apositive impact on the sales of Gringsing weaving products. Digital marketing strategies, including the use of social media, online stores, and creative content, can increase brand visibility, reach global markets, and attract consumers. However, Gringsing weaving business actors need to overcome several obstacles, including lack of knowledge and skills in managing digital platforms, and limited human resources. Contribution: over all this research was in strengthen the brand image of Gringsing Weave in Bali. Limiation: The limitation of this research is focus on digital marketing, need more deep research with regard to digital marketing.
Strategi Pemasaran Museum Gunung Api Batur sebagai Daya Tarik Wisata Edukasi di Kabupaten Bangli Dwiyanti, Ni Made Christine; Luh Putu Agustini Karta, Ni; Cintya, Ni Putu; Bendesa, I Nyoman Gede Prananta
Jurnal Studi Perhotelan dan Pariwisata Vol. 2 No. 1 (2023): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v2i1.2565

Abstract

Purpose: This research aims to analyze the marketing strategy for the Batur Volcano Museum as an educational tourism attraction. Research Methodology: This was descriptive qualitative research with seven key informants. The research analysis technique uses SWOT analysis. Results: This study were that the position of the Batur Volcano Museum is in quadrant I (one), namely in the growth phase, with an IFAS (Internal Factor Analysis Score) of 3.13 and an EFAS (External Factor Analysis Score) of 2.98. The appropriate strategies implemented in this study are market development, market penetration, and product development. Activities suggested are offline and online promotions through social media, collaboration with schools for the tourism programs at museums, cooperation with travel agents, and information updates through digital marketing. Limitations: of this research is that it focuses on SWOT analysis techniques on marketing strategies, which need another approach to explore using another kind of analysis. Contribution: The contribution of this research was supporting the sustainability of the destination, especially for education tourism.
Co-Authors Aprilia, Ni Putu Nanda Bendesa, I Nyoman Gede Prananta Cintya, Ni Putu DWIYANTI, NI MADE CHRISTINE Pratiwi, Kadek Sitha Ananda Laura Ramanita, Ni Wayan Sovya Wardani, Rani Kusumo