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All Journal Jurnal Abdi Insani Jurnal Bisnis dan Pemasaran Digital
Wardani, Rani Kusumo
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali Pratiwi, Kadek Sitha Ananda Laura; Luh Putu Agustini Karta, Ni; Ramanita, Ni Wayan Sovya; Aprilia, Ni Putu Nanda; Wardani, Rani Kusumo
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i2.2566

Abstract

Purpose: To analyze the affect of digital marketing strategies on increasing sales of Gringsing weaving products and the obstacles faced by business actors in implementing digital marketing are also identified so that the implementation of the strategy can run optimally. Method: The research methodology used was descriptive with a qualitative approach. The type of data used primary data from which researchers collected data through interviews. Result: The results of the discussion is that the attempt of applicating digital marketing has apositive impact on the sales of Gringsing weaving products. Digital marketing strategies, including the use of social media, online stores, and creative content, can increase brand visibility, reach global markets, and attract consumers. However, Gringsing weaving business actors need to overcome several obstacles, including lack of knowledge and skills in managing digital platforms, and limited human resources. Contribution: over all this research was in strengthen the brand image of Gringsing Weave in Bali. Limiation: The limitation of this research is focus on digital marketing, need more deep research with regard to digital marketing.
PROGRAM "GIVING BACK TO THE COMMUNITY" DI DESA WISATA CEPAKA OLEH MINOR PROGRAM NHL STENDEN UNIVERSITY BELANDA DAN UNIVERSITAS TRIATMA MULYA BALI Karta, Ni Luh Putu Agustini; Wiles, Erna Zulaini; Wardani, Rani Kusumo; Irwanti, Ni Ketut Dewi; Jong, Mark De
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1036

Abstract

Giving Back To The Community (GBTTC) is the implementation of the Ministry of Education and Culture's Independent Learning Campus (MBKM) program. This activity was carried out by students of the Dutch NHL Stenden University of Applied Science (NHL Stenden) minor program in collaboration with students of Triatma Mulya University (UNTRIM) Bali. This activity aims to share knowledge by teaching school children at Balai Banjar (RW) and implementing the theory of laughter yoga and meditation for the ELDERLY. The method of this activity is: carried out by student groups consisting of the NHL Stenden and UNTRIM teams, where each group teaches children and teaches the elderly in four balai banjar (RW) in turn. Each team consists of students taking the minor Entrepreneurship and Business Consultant (EBC) programs, Event Management (EM) and Mindfullness Leadership (ML). Students of the EBC and EM minor programs teach school children in balai banjar (RW), students of the ML minor program teach laughter yoga, and elderly gymnastics. All Stenden NHL students and UNTRIM students also had the opportunity to enjoy the tourism village program that was packaged with UNTRIM students. The results of this project show that; the usefulness of the interaction between foreign students and the local community in the context of learning for school children has a positive impact on developing their international outlook. Cultural learning, social interaction with foreigners, has a positive impact on improving the quality of life for the ELDERLY. Simultaneously teaching and sharing activities with the ELDERLY in the village by NHL Stenden students and UNTRIM students contributed reciprocally to both parties.
Co-Authors Aprilia, Ni Putu Nanda Jong, Mark De Luh Putu Agustini Karta, Ni Ni Ketut Dewi Irwanti Ni Luh Putu Agustini Karta Pratiwi, Kadek Sitha Ananda Laura Ramanita, Ni Wayan Sovya Wiles, Erna Zulaini