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All Journal Jurnal Sains Riset Baileo: Jurnal Sosial Humaniora
Dearahim, Dewingga
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Drive Behind Dough: Women’s Motivational Structures and Social Transformation through Traditional Pastry Enterprises in Rural Aceh Dearahim, Dewingga; Zulkarnain, Zulkarnain; Zulkarnaini, Zulkarnaini; Yunus, Wan Muhammad; Juliansyah, Rollis
Baileo: Jurnal Sosial Humaniora Vol 3 No 1 (2025): September 2025
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol3iss1pp1-17

Abstract

This study aims to identify and describe the motivation levels of women engaged in traditional cake businesses in Gampong Langung, Meureubo Subdistrict, West Aceh Regency, and to reveal the dominant needs driving their entrepreneurial activities. The research is grounded in the critical role of home-based traditional cake enterprises as a source of supplementary income, contributing to family welfare and women’s social transformation in rural settings. A quantitative descriptive approach was employed, using a Likert-scale questionnaire (1–5) with 15 items representing Maslow’s five hierarchical needs: physiological, safety, social, esteem, and self-actualization. Findings show that 40% of respondents have high motivation, 40% moderate, and 20% low. Physiological and safety needs recorded the highest scores, while self-actualization scored the lowest. Most entrepreneurs are driven by economic necessity and family stability, with self-fulfillment motivations still emerging. Highly motivated individuals tend to have family support, income growth, and long-term business orientation, while those with low motivation face barriers that hinder entrepreneurship. This study’s novelty lies in mapping the motivational structure of rural women entrepreneurs in Aceh and reinforcing Maslow’s theory in the context of community-based economic empowerment. It recommends need-based strategies to enhance motivation, promote sustainable growth, and support women’s social transformation and rural economic independence.
Strategi Penguatan Kesiapan Gampong untuk Pengusulan Pembangunan Kawasan Perdesaan (PKP) melalui Analisis SWOT-QSPM di Kecamatan Meureubo, Aceh Barat Dearahim, Dewingga; Zulkarnaini, Zulkarnaini; Yunus, Wan Muhammad
Jurnal Sains Riset Vol 15, No 2 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i2.3393

Abstract

Pembangunan kawasan perdesaan merupakan agenda strategis untuk meningkatkan pelayanan publik, memperkuat ekonomi lokal, dan mengurangi kesenjangan antarwilayah. Namun, implementasi Pembangunan Kawasan Perdesaan (PKP) di berbagai daerah masih menghadapi kendala, terutama pada kelembagaan dan koordinasi antardesa. Penelitian ini bertujuan merumuskan strategi penguatan kesiapan wilayah gampong dalam pengusulan PKP di Kecamatan Meureubo, Kabupaten Aceh Barat. Metode yang digunakan adalah analisis SWOT untuk mengidentifikasi faktor internal dan eksternal, yang selanjutnya dipadukan dengan Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas strategi. Hasil penelitian menunjukkan skor IFE sebesar 3,14 dan EFE sebesar 3,04, yang menempatkan wilayah pada Sel I (Growth and Build) dalam Matriks IE. Strategi prioritas yang dihasilkan adalah integrasi kelembagaan, integrasi pasar, serta backward integration dan pembiayaan lokal. Kesimpulannya, penguatan kelembagaan lintas gampong, jaringan pemasaran kolektif, dan kemandirian pembiayaan menjadi kunci utama dalam mendorong kesiapan pengusulan PKP. Kata kunci: Pembangunan Kawasan Perdesaan, Kesiapan Wilayah, SWOT, QSPM
Co-Authors Juliansyah, Rollis RR. Ella Evrita Hestiandari Wan Muhammad Yunus, Wan Muhammad Zulkarnain Zulkarnain Zulkarnaini Zulkarnaini