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All Journal JURNAL GOVERNANSI Jurnal AbdiMas Nusa Mandiri
Remalya, Asiel Bernike
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Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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PEMBUATAN E-KATALOG SEBAGAI MEDIA PROMOSI DIGITAL UMKM WARGA RW 03 KELURAHAN MANYAR SABRANGAN Az Zahra, Sabrina Aulia; Remalya, Asiel Bernike; Rahmatin, Leily Suci
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 1 (2025): Periode April 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i1.5836

Abstract

Indonesia, with a population of around 270 million, has great potential to develop its economy through the utilization of existing resources. However, the challenges in strengthening the economy are still great, especially with the rapid development of technology 4.0 which affects the dissemination of information. Digital marketing strategies are key to driving economic growth, especially for MSMEs that often still use conventional marketing methods. Observation results show that many MSMEs face difficulties in implementing digital marketing due to lack of knowledge and skills. This community service activity was carried out in RW 03, Manyar Sabrangan Village, Surabaya, to help MSMEs switch to digital marketing by creating an e-catalog that can be accessed via QR code. The method used is a participatory method with a community approach. Community service activities involve collecting product data, creating designs using digital devices, and handing over and assisting in the use of e-catalogs to MSMEs. Evaluation was carried out to assess the effectiveness of the use of e-catalogs by MSMEs. The implementation of e-catalogs showed an increase in operational efficiency and market reach for MSMEs. This program is expected to provide a significant positive impact, strengthen the position of MSMEs through effective promotional strategies, and increase the capacity of human resources in business management and digital marketing.
IMPLEMENTASI LAYANAN PENGADUAN KERUSAKAN JALAN KABUPATEN DALAM PELAYANAN PUBLIK Remalya, Asiel Bernike; Muljanto, Muhammad Agus
Jurnal Governansi Vol 11 No 2 (2025): Jurnal Governansi, Volume 11 Number 2, October 2025
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jgs.v11i2.20026

Abstract

The low rate of resolution for road infrastructure complaints submitted through the Si Putra website indicates weak public service implementation. This condition urgently needs improvement as road damage in Tulungagung continues to increase. This study uses policy implementation theory to examine the research object and adopts a qualitative method with data collection techniques including observation, interviews, and documentation. Data analysis in this study follows Creswell’s approach, involving data reduction, presentation, and conclusion drawing, with four informants from PUPR Office staff who are directly involved in managing infrastructure complaints. The findings reveal that the implementation of the road damage complaint service at the PUPR Office of Tulungagung Regency remains suboptimal, as reflected in the low response rate to public reports—only 4% of the 23 complaints submitted via the Si Putra website were addressed. This is due to the absence of internal policy, a shortage of information technology personnel, limited budget, and insufficient public outreach, which leads to a lack of understanding among users about the complaint procedures. As a result, road damage often goes unaddressed, posing risks to road users' safety and diminishing the quality of public services. Therefore, this study emphasizes the need for internal policies that support the complaint system, the addition of human resources, and improved communication and public education to create a more responsive and efficient complaint service.
Co-Authors Az Zahra, Sabrina Aulia Muljanto, Muhammad Agus Rahmatin, Leily Suci