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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informasi dan Teknologi
Muhamad Ruzaini Abdi
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Computer Science & IT Economics, Econometrics & Finance

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The Influence of Digital Promotion Strategies on Consumer Purchase Intentions for Culinary Products at Kampoeng Lauk Palangka Raya Nahan, Noorjaya; Aston Pakpahan; Muhamad Ruzaini Abdi
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.619

Abstract

The increasing reliance on digital media has transformed how consumers search for information, evaluate products, and make purchase decisions, especially in the food and beverage industry. Local culinary businesses must now adapt to a digital environment where effective promotional strategies can determine their competitiveness and sustainability. In response to this shift, this study examines the effectiveness of digital promotion strategies in influencing consumer purchase intention, with Kampoeng Lauk Palangka Raya serving as the case study. A quantitative approach was employed by distributing structured questionnaires to consumers exposed to Kampoeng Lauk's digital marketing efforts through social media and online platforms. Multiple linear regression analysis assessed the influence of various digital strategies, including social media content, endorsements, and paid advertisements, on consumer behavior. The results indicate that digital promotion strategies have a statistically significant impact on purchase intention. Among the variables, informative and engaging social media content was the most influential factor in motivating consumers to consider purchasing. These findings emphasize the importance of using digital tools strategically to build customer interest and brand loyalty. The study recommends that small and medium-sized culinary enterprises (SMEs) develop creative, audience-tailored content and utilize digital analytics to refine their marketing efforts. Ultimately, this research contributes to the growing discourse on digital marketing in the local business context and provides actionable insights for culinary entrepreneurs aiming to compete in a dynamic digital marketplace.
The Influence of Organizational Culture on Employee Performance With the Mediation of Psychological Capital and Employee Satisfaction in the Library and Archives Service in Central Kalimantan Norol Aisyah; Sambung, Roby; Rita Yuanita Toendan; Muhamad Ruzaini Abdi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6071

Abstract

This study aims to examine the effect of organizational culture on employee performance with the mediation of psychological capital and employee satisfaction at the Department Library and Archives Office in Central Kalimantan. Using quantitative approach and SEM-PLS version 4.0 method, this study involved 75 respondents selected through purposive sampling. Data were collected through online questionnaire, namely Google Form and direct observation. The results of the study show that organizational culture has a positive and significant effect on psychological capital, employee satisfaction, and employee performance. Psychological capital and employee satisfaction also have a positive and significant effect on employee performance. Indirectly, organizational culture influences employee performance through these two variables as mediators.
Co-Authors Aston Pakpahan Nahan, Noorjaya Norol Aisyah Rita Yuanita Toendan Roby Sambung