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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Economic & Management Sciences (IJEMS) International Journal of Contemporary Sciences (IJCS)
Rita Yuanita Toendan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effectiveness of Social Media Marketing in Building Brand Awareness for Startups Ina Karuehni; Peridawaty; Noorjaya Nahan; Rita Yuanita Toendan; Hansly Tunjang
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4582

Abstract

This study aims to analyze the effect of social media as a marketing tool on brand awareness in startups. Using quantitative methods, this study collected data through questionnaires distributed to consumers who interacted with startups on social media platforms. Multiple linear regression analysis was used to evaluate the influence of frequency of social media use, content type, interaction with consumers, and duration of use on brand awareness. The results showed that all independent variables had a positive and significant influence, with creative content type as the most influential factor. The study found that consistency in the frequency of social media use and active interaction with consumers also contributed significantly to increased brand recognition. Although the duration of social media use showed a positive influence, there were 30.8% of other variables not identified in this study, such as word-of-mouth and offline marketing strategies. These findings emphasize the importance for startups to utilize social media effectively in building brand awareness, while considering other factors that can affect brand recognition.
The Influence of Organizational Culture on Employee Performance With the Mediation of Psychological Capital and Employee Satisfaction in the Library and Archives Service in Central Kalimantan Norol Aisyah; Sambung, Roby; Rita Yuanita Toendan; Muhamad Ruzaini Abdi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6071

Abstract

This study aims to examine the effect of organizational culture on employee performance with the mediation of psychological capital and employee satisfaction at the Department Library and Archives Office in Central Kalimantan. Using quantitative approach and SEM-PLS version 4.0 method, this study involved 75 respondents selected through purposive sampling. Data were collected through online questionnaire, namely Google Form and direct observation. The results of the study show that organizational culture has a positive and significant effect on psychological capital, employee satisfaction, and employee performance. Psychological capital and employee satisfaction also have a positive and significant effect on employee performance. Indirectly, organizational culture influences employee performance through these two variables as mediators.
The Influence of Service Quality on Loyalty Through Satisfaction at The Elizabeth Store in Palangka Raya Rita Yuanita Toendan; Noorjaya Nahan
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i6.8126

Abstract

Research in the field of marketing with the aim of this research is to measure and analyze the influence of service quality on customer loyalty at Elizabeth Store Palangka Raya. Measuring and analyzing the influence of satisfaction on loyalty at Elizabeth Store Palangka Raya. Measuring and analyzing the influence of service quality on satisfaction by analyzing the influence of service quality on loyalty through satisfaction. The population in this study were 150 consumers who shopped at the Elizabeth Store in Palangka Raya City. Primary and secondary data sources, data collection methods using observation, and distributing questionnaires. The analytical tool used in this research is Smart-PLS Version 3.0. The results of this research show that service quality has a positive and significant effect on loyalty. Consumer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on satisfaction. Service Quality on loyalty through Satisfaction has a positive and significant effect. The implications of the results show that service quality is important in increasing consumer satisfaction so that they trust the store as shown by loyalty
Strategies for Improving Employee Performance in The Agriculture Services of Central Kalimantan Province Hansly; Rita Yuanita Toendan; Peridawaty
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i3.11021

Abstract

This research discusses the Human Resources strategy implemented in the Central Kalimantan Provincial Agriculture Service and its impact on improving employee performance. The main focus of this research is to evaluate the extent to which human resource strategies, such as training, competency development, and career management, have influenced individual and organizational performance as a whole. By involving 30 respondents from various positions in the Department of Agriculture, the research results showed that the majority of employees were aware of the importance of human resource strategies in increasing their work effectiveness. As many as 75% of respondents reported an increase in individual performance, while 80% stated that existing human resource policies had contributed to the operational efficiency of the department. However, the research also identified several challenges, such as the need for more specific training and support in career development. Overall, effective human resource strategies have been proven to increase employee motivation, job satisfaction and performance, although improvements are still needed in several areas to achieve optimal results. This research concludes that planned and focused human resource management can contribute significantly to improving organizational performance and public services in the agricultural sector
Pengaruh Pengembangan Sumber Daya Manusia Terhadap Kinerja Karyawan Dengan Kreativitas sebagai Variabel Mediasi (Studi pada UMKM Pengrajin Rotan di Kota Palangka Raya) Erin, Airindanae Pratiwi; Roby Sambung; Rita Yuanita Toendan; Hansly Tunjang
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4817

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pengembangan sumber daya manusia terhadap kinerja karyawan dengan dimediasi oleh kreativitas. Teknik pengambilan sampel pada penelitian ini adalah sampling jenuh, dengan jumlah sampel 31 responden. Teknik pengumpulan data dilakukan dengan melalui penyebaran kuesioner online dan offline menggunakan Google Form dan observasi secara langsung. Alat uji analisis data menggunakan alat bantu aplikasi Smart Partial Least Square (SmartPLS) versi 4.0. berdasarkan hasil penelitian ditemukan bahwa pengembangan sumber daya manusia berpengaruh positif dan signifikan terhadap kinerja karyawan, pengembangan sumber daya manusia berpengaruh positif dan signifikan terhadap kreativitas, kreativitas berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kreativitas mampu memediasi pengembangan sumber daya manusia terhadap kinerja karyawan.
The Influence of Work Ethics, Organizational Culture and Motivation on The Performance of Employees from The Office of Community and Village Empowerment of Central Kalimantan Province Hansly; Rita Yuanita Toendan; Peridawaty
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 9 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i9.10538

Abstract

Research in the field of management regarding the importance of human resources in improving performance. Work ethics are very much needed as is the implementation of organizational culture. This study used a sample size of 35 people as a measure for quantitative analysis using the SPSS application. The results show that work ethics, organizational culture and motivation are significant in improving performance, so that the goals of the organization are very good. This 79.1% result can be used as input for leadership and as an implication for being more open in informing about work ethics and work culture, which can then encourage employee motivation to improve performance. Future research could consider transformational leadership styles
Co-Authors Erin, Airindanae Pratiwi Hansly Hansly Tunjang Ina Karuehni Muhamad Ruzaini Abdi Noorjaya Nahan Norol Aisyah Peridawaty Roby Sambung Roby Sambung