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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Paradoks : Jurnal Ilmu Ekonomi
Ratna Listiana Dewanti
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Economics, Econometrics & Finance Social Sciences

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The Effect of the Use of Augmented Reality (AR), Perceived Risk, and Trust on Online Shopping Behavior through Perceived Enjoyment on Local Cosmetic Products on Shopee Mazaya Annida Jauza Safira; Ratna Listiana Dewanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1312

Abstract

This study aimed to analyze the influence of the use of augmented reality, perceived risk, and trust through perceived enjoyment on online shopping behavior on local cosmetics on Shopee. The sampling in this research was purposive sampling of 157 respondents. The research employs quantitative data, with primary data collected through an online questionnaire that was tested for validity and reliability. The analysis tool used in this study had Structural Modelling-Partial Least Square (PLS-SEM). Hypothesis testing was conducted though path analysis. The R-square value for the Perceived Enjoyment variable obtained an R-square value of 0.533 and a customized R-square value of 0.524. Meanwhile, the Online Shopping Behavior variable obtained an R-square value of 0.593 and a customized R-square value of 0.585. The p-value results showed <0.05 so that the data analysis showed that augmented reality had a positive and significant effect on online shopping behavior, perceived risk had a positive and significant effect on online shopping behavior, trust had a positive and significant effect on online shopping behavior, augmented reality had a positive and significant effect on perceived enjoyment, perceived risk had a positive and significant effect on perceived enjoyment, trust had a positive and significant effect on Perceived enjoyment, perceived enjoyment had a positive and significant effect on online shopping behavior. Augmented reality had a positive and significant effect on online shopping behavior through perceived enjoyment, and perceived risk had a positive and significant effect on online shopping behavior through perceived enjoyment. The results of this research can be useful for online business people, especially local cosmetics, to be able to improve the customer shopping experience. Local e-commerce players need to integrate engaging AR technology, build trust with product guarantees and transparent reviews, and leverage risk perception as an element that adds excitement to the online shopping experience to drive consumer loyalty.
The Influence of Brand Super-Recovery Effort, Online Brand Community Engagement, and Empathy on Repurchase Intention Among Generation Z Who Actively Shop for Local Fashion Online on the Shopee Platform through Consumer Forgiveness as a Mediation Variable Mutiara Dias Faradisa; Ratna Listiana Dewanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1313

Abstract

This study aimed to analyze the influence of brand super-recovery effort, online brand community engagement, and empathy on repurchase intention among Generation Z consumers who actively shop for local fashion online through the Shopee platform, with consumer forgiveness as a mediating variable. The sampling in this research was purposive sampling technique, with a sample size of 153 respondents. The research employs quantitative data, with primary data collected through an online questionnaire that was tested for validity and reliability. The analysis tool used in this study was Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hypothesis testing was conducted through path analysis. The result of the study indicated that brand super-recovery effort had a positive and significant influence on consumer forgiveness, online brand community engagement had a positive and significant influence on consumer forgiveness, empathy had a positive and significant influence on consumer forgiveness, brand super-recovery effort had a positive and significant influence on repurchase intention, online brand community engagement had a positive and significant influence on repurchase intention, empathy had a positive and significant influence on repurchase intention, consumer forgiveness had a positive and significant influence on repurchase intention, consumer forgiveness mediated the relationship between brand super-recovery effort and repurchase intention, consumer forgiveness mediated the relationship between online brand community engagement and repurchase intention, consumer forgiveness mediated the relationship between empathy and repurchase intention.
Pengaruh Job Burnout, Work Overload, dan Kondisi Lingkungan Kerja terhadap Turnover Intention Dengan Stres Kerja Sebagai Variabel Intervening Pada Industri Pabrik Wilayah Yogyakarta Dyahayu Putri Kinanthi; Ratna Listiana Dewanti
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7587

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh job burnout, work overload, dan kondisi lingkungan kerja terhadap turnover intention dengan stres kerja sebagai variabel intervening pada gen Z di industri pabrik wilayah Yogyakarta. Populasi dalam penelitian ini adalah karyawan yang bekerja sebagai operator produksi dengan jumlah sampel sebanyak 100 responden yang diperoleh menggunakan teknik purposive sampling dan snowball sampling. Pengumpulan data dilakukan melalui kuesioner secara langsung menggunakan Google Form dan dianalisis menggunakan SmartPLS 4 VERSI 4.0. Hasil analisis menunjukkan bahwa job burnout berpengaruh positif terhadap turnover intention sebesar 0,251, work overload sebesar 0,302, dan kondisi lingkungan kerja sebesar 0,267. Selain itu, job burnout berpengaruh positif terhadap stres kerja sebesar 0,247, work overload sebesar 0,335, dan kondisi lingkungan kerja sebesar 0,427. stres kerja juga berpengaruh positif terhadap turnover intention sebesar 0,282. Hasil pengujian mediasi menunjukkan bahwa stres kerja mampu memediasi pengaruh job burnout terhadap turnover intention sebesar 0,069, memediasi pengaruh work overload sebesar 0,120, serta memediasi pengaruh kondisi lingkungan kerja sebesar 0,095. Penelitian selanjutnya dapat memperdalam analisis faktor-faktor lain yang mempengaruhi turnover intention dan melakukan penelitian di sektor lain, guna melihat apakah hasil yang serupa terjadi diluar industri penelitian ini.
Pengaruh Perceived Price, Electronic Word of Mouth, dan Perceived Risk terhadap Purchase Decision Melalui Perceived Value Sebagai Variabel Mediasi Pada Produk Fashion Kebaya Bali Putri, I Gusti Ayu Kirana Andari; Ratna Listiana Dewanti
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7678

Abstract

Penelitian ini bertujuan menganalisis pengaruh perceived price, electronic word of mouth, dan perceived risk terhadap purchase decision dengan perceived value sebagai variabel mediasi pada produk fashion kebaya Bali di TikTok Shop. Penelitian menggunakan pendekatan kuantitatif dengan teknik non-probability sampling melalui metode snowball sampling dan jumlah sampel sebanyak 100 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS versi 23 dengan uji instrumen, asumsi klasik, koefisien determinasi, analisis jalur, serta uji hipotesis. Hasil penelitian menunjukkan bahwa perceived price berpengaruh positif dan signifikan, electronic word of mouth berpengaruh positif namun tidak signifikan, dan perceived risk berpengaruh negatif dan signifikan terhadap purchase decision. Selain itu, perceived value berpengaruh positif dan signifikan terhadap purchase decision serta mampu memediasi pengaruh perceived price, electronic word of mouth, dan perceived risk terhadap purchase decision. Temuan ini memberikan implikasi bagi pelaku usaha fashion kebaya Bali di TikTok Shop untuk lebih menekankan strategi penetapan harga dan pengurangan risiko sehingga meningkatkan nilai yang dirasakan dan mendorong keputusan pembelian konsumen.
Co-Authors Dyahayu Putri Kinanthi Mazaya Annida Jauza Safira Mutiara Dias Faradisa Putri, I Gusti Ayu Kirana Andari