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All Journal Media Hukum Indonesia (MHI)
Marpaung, Hendry
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Law, Crime, Criminology & Criminal Justice

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Ketentuan Hukum bagi Pekerja dalam Perusahaan yang Tidak Melaksanakan Employee Branding Marpaung, Hendry; Ambarwati, Mega Dewi
Media Hukum Indonesia (MHI) Vol 3, No 2 (2025): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Employee branding is an effective strategy to build a company's image through employees. By creating a supportive work environment and actively engaging employees, companies can strengthen their reputation in the eyes of the public. While challenges remain, the long-term benefits of employee branding make it a worthwhile investment. Employer branding is a concept that can be considered in today's business world, where companies create a comfortable working environment and feel at home and are encouraged to give their best in their performance. In essence, employer branding aims to make the company a place that is considered good to work by employees and prospective employees. One important aspect of employer branding is providing additional benefits and facilities to employees, in a comfortable working environment, employees will be more productive and contribute better
Co-Authors Ambarwati, Mega Dewi