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All Journal Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Parlementer : Jurnal Studi Hukum Dan Administrasi Publik
Afif Syafiuddin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Public Health Social Sciences

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Perlindungan Hukum UMKM terhadap Praktik Predatory Pricing di Social Commerce: Studi Analisis pada Platform TikTok di Indonesia Afif Syafiuddin
Parlementer : Jurnal Studi Hukum dan Administrasi Publik Vol. 2 No. 2 (2025): Juni : Parlementer : Jurnal Studi Hukum dan Administrasi Publik
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/parlementer.v2i2.667

Abstract

This study aims to analyze the legal protection afforded to UMKM against predatory pricing practices in social commerce, with a focus on the TikTok platform in Indonesia. Predatory pricing refers to a strategy of selling goods at extremely low prices with the intent to eliminate competitors, which poses a threat to the sustainability of UMKM in the digital market. As MSMEs increasingly adopt digitalization and utilize e-commerce platforms, the challenges related to unfair business competition practices have become more evident. This study employs a qualitative approach with a descriptive-analytical method, examining the relevant regulations, including Law No. 5 of 1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition. The findings indicate that although regulations are in place, their implementation on digital platforms still faces various obstacles, such as weak supervision and difficulties in law enforcement. This study recommends enhancing oversight, providing education for UMKM, and simplifying legal procedures to strengthen the protection of MSMEs against predatory pricing in the digital era.
Penyuluhan Hukum terhadap Pencegahan Kekerasan dalam Rumah Tangga di Desa Sidokumpul, Guntur, Demak Afif Syafiuddin; Uni Sabadina; Marsatana Tartila Tristy
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 3 (2025): Juli : Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i3.1025

Abstract

Community service is one of the main pillars of the Tri Dharma of Higher Education, which plays a strategic role in connecting theoretical knowledge with its real-life application in society. Through these activities, universities not only act as centers for scientific development but also as agents of social change that encourage improvements in the quality of life of the community. This community service article discusses legal counseling activities focused on preventing domestic violence (KDRT), which were carried out in Sidokumpul Village, Guntur District, Demak Regency. This activity aims to increase residents' understanding and legal awareness regarding rights and obligations within the family, as well as providing knowledge about legal procedures that can be taken in the event of domestic violence. The implementation method of the activity included interactive presentations that combined theory with case examples, group discussions to explore problems faced by residents, and the collection and analysis of supporting data regarding the level of legal understanding before and after the activity. This approach allows participants to be actively involved and gain insights relevant to their conditions. The results of the activity show a significant increase in community understanding regarding domestic violence. In addition, an initiative emerged from residents to form a "Legally Aware Family" group as a forum for education and advocacy at the village level. This demonstrates that legal counseling can foster critical awareness and encourage active community participation in preventing domestic violence. This article recommends the need for ongoing, regular legal counseling programs to foster a more legally aware community capable of protecting its rights and creating a harmonious family environment free from violence.
Persaingan Usaha di Tingkat Lokal: Tantangan Dan Peluang Bagi Pengusaha Kecil Dalam Menghadapi Pengusaha Lama Afif Syafiuddin
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2025): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v3i2.5264

Abstract

Competition law is an important instrument in maintaining healthy and fair market dynamics, especially in the era of globalization marked by increasingly competitive economic growth. This article discusses how business competition takes place at the regional level, with particular attention to the obstacles faced by small entrepreneurs in facing the dominance of established companies. The competition that emerges is not only limited to price issues, but also involves difficulties in accessing capital, distribution networks, technology, and unfavorable regulations. Existing companies generally have strong structural strengths and networks, which create major barriers for new entrants. In addition, there are signs of unfair competitive practices that can threaten the survival of small businesses. However, advances in technology and digitalization are opening up new avenues for small entrepreneurs to enter the market and establish direct relationships with customers. This article aims to identify various forms of business competition at the local level, analyze the opportunities and challenges that exist, and develop strategies that encourage the creation of a healthy and inclusive competitive environment for the sustainability of local economic growth.
Co-Authors Marsatana Tartila Tristy Uni Sabadina