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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) INQUISITIVE: International Journal of Eonomic
Syamril
Unknown Affiliation
Economics, Econometrics & Finance Education

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ENHANCING LEADERSHIP KNOWLEDGE THROUGH THE MINI MBA FOR SCHOOL LEADERS TRAINING PROGRAM Syamril; Arohman, Mamat; Palupi, Palupi; Zaeni, Arpan
INQUISITIVE : International Journal of Economic Vol. 5 No. 2 (2025): June
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/inquisitive.v5i2.8684

Abstract

Leadership knowledge is crucial for school leaders to build strong teams and achieve institutional goals. When this foundational knowledge is lacking, progress is often hindered. This study evaluates the effectiveness of the "Mini MBA for School Leaders" program in enhancing participants' understanding of leadership principles. Using a one-group pretest-posttest design with a sample of 29 school leaders, we measured the change in leadership knowledge following the training intervention. Data were analyzed using a normalized gain (N-gain) score. The results showed an average N-gain score of 0.59, indicating the program was "moderately effective" in increasing knowledge. These findings suggest that condensed, targeted training programs like the Mini MBA can be a valuable tool for professional development in the education sector, offering practical pathways to improve school management.
MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY Syamril; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.1075

Abstract

Strategy is a tool to achieve objectives. Marketing is a process influenced by various social, cultural, political, economic, and managerial factors. There are three systematic marketing strategy steps, starting with market segmentation strategy, target market determination strategy, and market positioning strategy. The marketing mix also includes marketing strategies, comprising four crucial points: product, price, place, and promotion. The purpose of this research is to analyze marketing strategies in increasing product sales at Lakita Cell in the city of Makassar. This study adopts a qualitative research design. Primary and secondary data sources are utilized for data collection. Data collection techniques consist of observation, interviews, and documentation. Data analysis involves three stages: data collection, data analysis, and decision-making. The research findings indicate that segmentation influences sales levels due to varying network quality in each area, while targeting does not significantly affect profits as sales levels fluctuate. Positioning has a significant impact on sales, profits, and company growth as Lakita Cell not only focuses on internet voucher sales but also provides services like interbank ATM transfers, digital money top-ups, and various types of mobile phone and electronic device essentials.
Co-Authors Arohman, Mamat Mustafa, Fahrina Palupi, Palupi Parawansa, Dian Anggraece Sigit Zaeni, Arpan