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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Humanities Education and Social Sciences Economics and Business Journal Journal of Economics, Entrepreneurship, Management Business and Accounting
Parawansa, Dian Anggraece Sigit
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Cognitive And Affective Customer Experiences: Antecedent Of Customer Satisfaction Parawansa, Dian Anggraece Sigit; Abadi, Rahmat Riwayat; Aslam, Annisa Paramaswary
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.663

Abstract

The occurrence of the internet in accessing information has changed the way people view shopping activities. Currently, shopping can be done anywhere and anytime without having to do mobility due to the available mobile apps. This study aims to analyze how much influence cognitive customer experiences and affective customer experiences have on customer satisfaction in Fore Coffee consumers who use mobile apps. Methods of data collection using interviews and questionnaires using a Likert scale and determining the sample in this study were 100 respondents using nonprobability sampling technique with purposive sampling method. To analyze the data in this study, multiple linear regression analysis was used with the help of SPSS version 25 software. The findings show that cognitive customer experiences have a significant effect on customer satisfaction, affective customer experiences have a significant effect on customer satisfaction, and cognitive customer experiences and affective customer experiences have a significant effect on customer satisfaction.
Financial Performance Analysis in PT. Pegadaian (Persero) Using the Method Economic Value Added (EVA) Aslam, Annnisa Paramaswary; Parawansa, Dian Anggraece Sigit
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.423 KB) | DOI: 10.61255/jeemba.v1i2.64

Abstract

This study aims to determine the financial performance of PT. Pegadaian (Persero) based on an analysis of Economic Value Added (EVA) for 2014 to 2017. The type of research used in this study is quantitative. The research population which is also a sample of research is the financial statements of the last four years (2014-2017). Data collection is done by means of documentation and interviews. Furthermore, it is analyzed using EVA analysis which consists of NOPAT analysis of Invested Capital WACC and Capital Charges. The results of this study show that the value of Economic Value Added (EVA) at PT. Pegadaian (Persero). In 2014-2017 it showed a positive value (EVA> 0) meaning that the company was able to create economic added value for the company so that the company was able to fulfill obligations and create profits for the company.
Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers Aslam, Annisa Paramaswary; Parawansa, Dian Anggraece Sigit; Putra, Muh Al Fatah Arief
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.40

Abstract

The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable. 
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION OF INDOMIE INSTANT NOODLE PRODUCTS AT PT. INDOFOOD SUCCESS MAKMUR TBK : CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS, MAKSSAR STATE UNIVERSITY Zulfadli S; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1071

Abstract

An understanding of consumer behavior is very much needed at this time, where the development of fast food is so rapid and fast that the intensity of competition is getting higher, this is important for marketers if they want to continue to be accepted by their consumers. This study aims to: 1) To find out whether cultural, social, personal, and psychological factors influence the buying decision of Indomie instant noodles. 2) To find out which variable has the dominant influence on purchasing decisions for Indomie product instant noodles. This study uses qualitative research. The population used in this study were 100 respondents, students of the Faculty of Economics, and data collection in the form of observations, interviews, and questionnaires. Using the SPSS 21 for windows program to test the validity, reliability and multiple linear regression analysis. From the results of the analysis it was found that cultural factor variables, had an insignificant (significant) influence on purchasing decisions of Indomie instant noodles while social, personal, and cultural factors had a significant effect on purchasing decisions of Indomie instant noodles and psychological variables had a dominant influence on purchasing decisions of Indomie instant noodles.
MARKETING STRATEGY ANALYSIS IN INCREASING PRODUCT SALES AT LAKITA CELL IN MAKASSAR CITY Syamril; Parawansa, Dian Anggraece Sigit; Mustafa, Fahrina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.1075

Abstract

Strategy is a tool to achieve objectives. Marketing is a process influenced by various social, cultural, political, economic, and managerial factors. There are three systematic marketing strategy steps, starting with market segmentation strategy, target market determination strategy, and market positioning strategy. The marketing mix also includes marketing strategies, comprising four crucial points: product, price, place, and promotion. The purpose of this research is to analyze marketing strategies in increasing product sales at Lakita Cell in the city of Makassar. This study adopts a qualitative research design. Primary and secondary data sources are utilized for data collection. Data collection techniques consist of observation, interviews, and documentation. Data analysis involves three stages: data collection, data analysis, and decision-making. The research findings indicate that segmentation influences sales levels due to varying network quality in each area, while targeting does not significantly affect profits as sales levels fluctuate. Positioning has a significant impact on sales, profits, and company growth as Lakita Cell not only focuses on internet voucher sales but also provides services like interbank ATM transfers, digital money top-ups, and various types of mobile phone and electronic device essentials.
PENGEMBANGAN KAWASAN STRATEGIS PARIWISATA DI KABUPATEN GOWA: ANALISIS PEMANGKU KEPENTINGAN Taba, Muhammad Idrus; Maupa, Haris; Parawansa, Dian Anggraece Sigit; Ismail, Muhammad; Pahlevi, Cepi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14116

Abstract

This research aims to identify and classify and describe the relationship between stakeholders involved in the development of KSPK Tinggimoncong and its surroundings. This study uses a descriptive type of research with qualitative methods. Data and information collection techniques are carried out by direct observation in the field, in-depth interviews, and literature studies. Based on the results of the study, there are 14 stakeholders consisting of the government, both categories of institutions at the National, Provincial, District, Sub-District, village, community, and private sectors through Destination Management, Corporate Social and Environmental Responsibility funds, to other rights such as tourism entrepreneurs, educational institutions, and the media. Stakeholder analysis resulted in four classifications of regional stakeholders, including (a) key players, namely the Gowa Tourism and Culture Office, the Gowa regency Regional Planning Agency, (b) subject, consisting of Pokdarwis Malino and companies, namely Perum Perhutani, PLN, PTPN XIV (c) context setter, including the Ministry of Tourism at the central government level, BKSDA South Sulawesi and BPCB South Sulawesi at the provincial government level, and the Gowa, Gowa environmental service, BPBD Gowa, Department of industry and trade Gowa, Dinsospmd Gowa,, tourism entrepreneurs, media, educational institutions, NGOs, health facility providers.
Co-Authors Abadi, Rahmat Riwayat Aslam, Annisa Paramaswary Aslam, Annnisa Paramaswary Haris Maupa Muhammad Idrus Taba Muhammad Ismail Mustafa, Fahrina Pahlevi, Cepi Putra, Muh Al Fatah Arief Syamril Zulfadli S