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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Risdalia Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Konten Media Sosial dalam Meningkatkan Daya Tarik Perpustakaan dan Galeri Kota Bogor Risdalia Putri; Christian Wiradendi Wolor; Adnan Kasofi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1032

Abstract

The purpose of this study is to comprehend how Perpustakaan dan Galeri Kota Bogor use sosial media, including how well it reaches the publik, what kinds of content it delivers, and the difficulties in managing it. The study uses a qualitative methodology that includes sosial media content documentation, interviews, and observation. The findings show that, albeit not always and without a planned content strategy, Instagram and TikTok have been utilized for marketing and education. Lack of a content plan, content calendar, and content pillars are among the main obstacles, as are insufficient facilities and human resources. Consequently, better sosial media management skills and a more systematic approach to content planning are required.
Co-Authors Adnan Kasofi Christian Wiradendi Wolor