Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara
Mutiara Putri Syahrani
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Program Kepemudaan KIPAN Lampung dalam Pemberantasan Narkoba pada Generasi Muda Intan Rasita; Nayla Azizah; Mutiara Putri Syahrani; Teqi Prasetyo Sulaksono; Susilo Susilo
JURNAL ILMIAH NUSANTARA Vol. 2 No. 5 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i5.5302

Abstract

The Young Generation represents the future of the nation's struggle and human resources for national development. The young generation must be able to carry out roles and responsibilities that guarantee the sustainability of our nation and country, and act as agents of change. The study used a qualitative method with a descriptive approach as the main method in data collection, and the data in this method was collected through in-depth interview analysis with the general chairman of KIPAN Lampung as a resource person. The results of this study indicate that the involvement of the young generation in efforts to combat drugs shows their seriousness in facing this challenge, fighting to become a more positive group, and daring to voice the message "Say no to drugs.", excessive drug use causes significant changes in behavior and attitudes, resulting in reduced ability to reason, and emotional management, leading to deviant, and in overcoming these problems the government launched the anti-drug youth core cadre program (KIPAN), a leading initiative to prevent and eradicate drug trafficking in Indonesia, by involving the young generation as agents of change. This program provides training, education and services intended to prepare young leaders, who are committed to fighting drugs.
DARI UBI LOKAL JADI CAMILAN HITS PERJALANAN UBI CRUNCHY STIK Ratri Pramudita; Annita Yunida Fikri; Mutiara Putri Syahrani; Karyadi Hidayat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1696

Abstract

Penelitian ini mengeksplorasi perjalanan Ubi Crunchy Stik, sebuah produk UMKM lokal yang berhasil mengubah ubi jalar, komoditas lokal, menjadi camilan modern yang diminati masyarakat melalui pemanfaatan media sosial yang efektif. Menggunakan pendekatan kualitatif dengan metode studi literatur, penelitian ini menganalisis strategi pemasaran digital yang diterapkan, faktor-faktor yang berkontribusi terhadap kesuksesan, serta tantangan yang dihadapi dalam proses pengembangan produk. Hasil penelitian menunjukkan bahwa inovasi dalam pengolahan produk, branding yang konsisten, penggunaan platform media sosial secara strategis, pembuatan konten berkualitas, dan interaksi langsung dengan konsumen merupakan faktor kunci kesuksesan Ubi Crunchy Stik. Tantangan utama meliputi menjaga konsistensi kualitas produk, persaingan dengan merek besar, keterbatasan kapasitas produksi, dan kebutuhan inovasi berkelanjutan. Penelitian ini memberikan wawasan bagi UMKM lain yang ingin mengembangkan produk lokal menjadi produk yang kompetitif di pasar melalui transformasi digital.
Co-Authors Annita Yunida Fikri Intan Rasita Karyadi Hidayat Nayla Azizah Ratri Pramudita Susilo Susilo Teqi Prasetyo Sulaksono