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All Journal International Journal Of Science Education and Technology Management (IJSETM)
Febri Adhaini
Unknown Affiliation
Decision Sciences, Operations Research & Management

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The Influence Of GO SPIRIT Corporate Cultural Values On Customer Satisfaction Levels At Bank bjb Kcp Gedebage Febri Adhaini; Adji, Widwi Handari
International Journal of Science Education and Technology Management Vol 4 No 1 (2025): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v4i1.37

Abstract

This study analyzes the influence of GO SPIRIT's corporate culture on customer satisfaction at Bank bjb KCP Gedebage. Using a quantitative approach with a closed questionnaire on 60 respondents, data were analyzed through a statistical test using SPSS version 30. The results showed that the GO SPIRIT culture had a significant effect on customer satisfaction, with the values of f calculated (331,489) > f table (3,156) and t calculated (18,207) > t table (2,002). The determination coefficient of 92.3% indicates that customer satisfaction is influenced by company culture. Thus, the consistent implementation of the GO SPIRIT culture can increase customer satisfaction and loyalty.
Co-Authors Adji, Widwi Handari