Claim Missing Document
Check
Articles

Found 2 Documents
Search

Optimalisasi Media Sosial Instagram sebagai Sarana Promosi Destinasi Pariwisata Kota Bogor Salsabila, Aliya; Pranata, Rici Tri Harpin; Cholagi, Fahmi Fuad
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1411

Abstract

Bogor City is one of the cities in Indonesia that offers a wide variety of tourist destinations. This diversity provides many options for travelers when choosing their vacation spots. However, these destinations would not be widely recognized by the public without optimal promotional efforts. This study discusses the role of the Tourism and Culture Office of Bogor City as a Regional Government Organization (OPD) under the Bogor City Government, which is responsible for developing the tourism and creative economy sectors. One of its main tasks is to promote tourism in Bogor City. Social media, particularly Instagram, is utilized as a tool for promotion. Through its official account @smilingbogorcity, the Tourism and Culture Office promotes various tourist destinations in Bogor. Using Instagram as a promotional medium provides benefits such as spreading information about tourism to a broader audience and encouraging people to visit. Effective marketing communication strategies on the @smilingbogorcity account are implemented to ensure that Bogor's tourist destinations become the top-of-mind choice for the public when planning a trip.
IMPLEMENTASI TEKNIK PENYUTRADARAAN DALAM PROSES PEMBUATAN VIDEO COMPANY PROFILE SEKRETARIAT DAERAH KOTA BOGOR Salsabila, Aliya; Alfi Rahmawati; Diadji Kuntoro
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48224

Abstract

This project is motivated by the need to optimize public communication media at the Regional Secretariat of Bogor City, particularly due to the absence of a company profile video that can deliver information clearly, attractively, and in an easily understandable. This study aims to examine the directing process as well as the application of the Technique 5C Cinematography technique and Auteur. The method used is a descriptive qualitative approach pre-production, production, and post-production. Implementation of the Technique 5C Cinematography is able to produce more structured visuals and support the flow of information delivery, while Auteur Theory provides consistency in visual style that strengthens the identity of the work. Video result is presents information audiovisually to the characteristics of digital media. Therefore, the application of well-planned directing techniques plays an important role in improving the quality and effectiveness of a company profile video as an institutional communication medium