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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Jurnal Pengabdian kepada Masyarakat Nusantara
Jogatama Purhita, Edy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Label Desain Kemasan Susu Kefir Guna Peningkatan Brand Awareness Wow Suke Haris Setyawan; Zainudin, Ahmad; Jogatama Purhita, Edy
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2737

Abstract

This study aims to measure the effectiveness of packaging label design and promotional media (brochures) in increasing brand awareness of the WOW SUKE kefir milk and ice cream products. The method used is a Brand Lift Study, conducted through surveys with 53 respondents before and after exposure to the promotional materials. The results show a significant increase in brand awareness, from 21.1% before exposure to 49.1% after, indicating a growth of 132.7%. The brand recall rate reached 98.1%, meaning the majority of respondents immediately recalled the WOW SUKE brand when thinking of kefir milk. However, brand recognition was only 49.1%, with 50.9% of respondents still unfamiliar with or uncertain about the brand's existence. Visual design elements—such as colors, imagery, and information layout—were rated very positively by most respondents, suggesting that clear and attractive visual communication can effectively enhance brand perception. In conclusion, the study demonstrates that well-crafted packaging and promotional materials significantly improve brand awareness. Nevertheless, further improvements in communication strategy and promotional distribution, particularly through digital channels, are necessary to broaden audience reach and strengthen brand recognition.
Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa Jogatama Purhita, Edy; Nugroho, Sarwo; Widiastuti, Santi; Zainudin, Ahmad; H.B.N.MS, Ayyub; Fitrianto, Yuli
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Peningkatan kapasitas SDM melalui kegiatan Pelatihan branding dan desain kemasan untuk usaha kecil di Mojolegi, Gumuk Rejo, Tawangsari, dan Krasak di Kecamatan Teras Kabupaten Boyolali telah berhasil menginspirasi pertumbuhan dan inovasi di tingkat lokal. Melalui kelas tatap muka, workshop desain, dan penerapan perangkat lunak desain, peserta mendapatkan pemahaman mendalam tentang konsep branding dan kemasan. Studi kasus dan kunjungan lapangan ke bisnis lokal yang sukses menambah dimensi praktis pada pembelajaran, memberikan wawasan langsung dan inspirasi. Sesi tanya jawab memungkinkan pertukaran ide dan pemecahan masalah, sementara pemaparan pemasaran digital membuka peluang baru melalui media sosial dan platform online. Keberhasilan pelatihan tercermin dalam peningkatan kualitas branding dan pengetahuan pemasaran digital peserta, menghasilkan dampak positif pada penjualan dan reputasi bisnis lokal. Rekomendasi untuk tindak lanjut mencakup pemantapan pengetahuan, jaringan kolaboratif, dan evaluasi berkelanjutan untuk memastikan keberlanjutan keberhasilan. Pelatihan ini memberikan dasar kuat untuk pertumbuhan ekonomi dan kesejahteraan masyarakat di Desa Kecamatan Teras.
Co-Authors Ahmad Zainudin H.B.N.MS, Ayyub Haris Setyawan Santi Widiastuti Sarwo Nugroho Yuli Fitrianto