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All Journal Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Via Aldina Auva
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pendampingan Pemanfaatan Legalitas NIB UMKM Quin Koi Farm Melalui Sistem Online Single Submission (OSS) di Kelurahan Pakunden Gideon Setyo Budi Witjaksono; Shelly Muharrafa Hendinie; Adelya Putri Mahardhika; Izah Bana Murtazah; Sheni Nahla Syifani; Via Aldina Auva
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2024): September: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.154

Abstract

This research is used to know the importance of business legality, even the challenges and opportunities faced in running a business. This research was conducted from March to June 2023 which is located in Pakunden Village, Sukorejo District, Blitar City by Group 40 KKN-T MBKM Univesity of East Java "Veteran" National Development. In this community service activity, a group of 40 conducted a survey of each MSME actor and made observations to find and study information related to the work program. After that, conducting counseling to one of the Quin Koi Farm MSME actors to discuss the importance of having business legality. The importance of holding counseling and mentoring activities is used so that business actors can manage their business in a sustainable manner. These activities can be carried out by local related parties such as the cooperative, urban village, and other parties. The information technology-based licensing system used to make NIB is faster and simpler, namely through Online Single Submission (OSS).
Pengaruh Influencer Review dan Product Ingredients Terhadap Perilaku Konsumen pada Product Hydrasoothe Azarine Sunscreen Gel di Surabaya Via Aldina Auva; Nirawati, Lia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2820

Abstract

This study aims to analyze the influence of influencer reviews and product ingredients of Hydrasoothe Azarine Sunscreen Gel in Surabaya. This type of research is associative using a quantitative approach. The population is users who are familiar with the influencer review “Tasya Farasya” and use product ingredients in Hydrasoothe Azarine Sunscreen Gel products in Surabaya, with a sample of 120 respondents. The sampling technique used was non-probability sampling with a purposive sampling approach, while the data collection technique was carried out through a questionnaire. Data analysis was performed using multiple linear regression. The results of the analysis show that both independent variables have a positive influence on consumer behavior. Simultaneously, influencer review and product ingredients have a significant effect on consumer behavior. In addition, it is partially stated that influencer reviews on consumer behavior have a significant effect and product ingredients partially have a significant effect on consumer behavior. Internal factors that can influence consumer behavior on Hydrasoothe Azarine Sunscreen Gel products in Surabaya are that the majority are female, the age range is 15-24 years old who live precisely in West Surabaya, income < Rp 1,000,000, senior high school, and have perceptions because the sunscreen is quality. This states that the importance of influencer reviews and product ingredients in shaping consumer opinions and perceptions of a product.
Co-Authors Adelya Putri Mahardhika Gideon Setyo Budi Witjaksono Izah Bana Murtazah Lia Nirawati, Lia Shelly Muharrafa Hendinie Sheni Nahla Syifani