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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Adelya Putri Mahardhika
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Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Implementasi Digital Marketing Melalui Marketplace Pada UMKM Menjes Kyu Di Kelurahan Pakunden Kota Blitar Adelya Putri Mahardhika; Shelly Muharrafa Hendine; Virginia Mandasari; Daisy Marthina Rosyanti
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1408

Abstract

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.
Pendampingan Pemanfaatan Legalitas NIB UMKM Quin Koi Farm Melalui Sistem Online Single Submission (OSS) di Kelurahan Pakunden Gideon Setyo Budi Witjaksono; Shelly Muharrafa Hendinie; Adelya Putri Mahardhika; Izah Bana Murtazah; Sheni Nahla Syifani; Via Aldina Auva
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2024): September: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.154

Abstract

This research is used to know the importance of business legality, even the challenges and opportunities faced in running a business. This research was conducted from March to June 2023 which is located in Pakunden Village, Sukorejo District, Blitar City by Group 40 KKN-T MBKM Univesity of East Java "Veteran" National Development. In this community service activity, a group of 40 conducted a survey of each MSME actor and made observations to find and study information related to the work program. After that, conducting counseling to one of the Quin Koi Farm MSME actors to discuss the importance of having business legality. The importance of holding counseling and mentoring activities is used so that business actors can manage their business in a sustainable manner. These activities can be carried out by local related parties such as the cooperative, urban village, and other parties. The information technology-based licensing system used to make NIB is faster and simpler, namely through Online Single Submission (OSS).
Co-Authors Daisy Marthina Rosyanti Gideon Setyo Budi Witjaksono Izah Bana Murtazah Shelly Muharrafa Hendine Shelly Muharrafa Hendinie Sheni Nahla Syifani Via Aldina Auva Virginia Mandasari