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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat
Purnamasari, I Gusti Ayu Agung Jaya
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Agriculture, Biological Sciences & Forestry Humanities Environmental Science

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Can Indonesian Palm Sugar Compete? An Analysis Of Comparative Advantage, Influencing Factors, And Competitive Position Purnamasari, I Gusti Ayu Agung Jaya; Arisena, Gede Mekse Korri; Susrusa, Ketut Budi; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.25133

Abstract

Indonesian palm sugar commodities still face challenges such as household-scale production industries, lack of farmers’ knowledge, and quality standard compliance. There is a need to improve the processing industry and quality to meet national and international standards. This study analyzes and evaluates the competitiveness of Indonesian palm sugar in the international market using secondary data from 1998-2022 with quantitative descriptive statistics methods. Revealed Comparative Advantage (RCA) analysis shows that Indonesian palm sugar was not competitive from 1998 to 2010, with a value of <1, but became competitive from 2011 to 2022 with a value of >1. Error Correction Model (ECM) analysis reveals that factors affecting the competitiveness of palm sugar were export volume and export price, while the exchange rate of Rupiah to US Dollar and Indonesia’s Gross Domestic Product (GDP) per capita had no impact. The competitive position of Indonesian palm sugar using Export Product Dynamic (EPD) shows an average position of falling star, followed by rising star, retreat, and lost opportunity.
Visualisasi Branding Kemasan Olahan Ikan sebagai Daya Tarik dan Informasi Usaha Mikro Sari Mina Segara Dewi, Putu Julyantika Nica; Kinasih, Mentari; Purnamawati, Ida Ayu Putu Santi; Saraswati, I Gusti Ayu Krisma Widya; Premanayasa, I Wayan Gede Andhika; Yudhistira, Dewa Made Raditya Dwi; Purnamasari, I Gusti Ayu Agung Jaya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6030

Abstract

This community service program with the Sari Mina Segara Group in Sangsit Village aimed to improve the competitiveness of Sudang Lepet and other fish-based products facing issues of short shelf life, simple packaging, and also limited marketing. The program introduced vacuum packaging, standardized labeling, and digital marketing strategies. Implementation involved training, mentoring, and equipment assistance. The results showed vacuum packaging extended shelf life, enhanced product safety, and reduced contamination risks. Informative labeling combined with Balinese cultural elements strengthened brand identity and consumer appeal. Digital marketing aspect has expanded product reach beyond local markets, improving sales, and visibility. Initial resistance to make a new technology was overcome through step-by-step guidance, leading to full participation and independent management of packaging and promotion. Overall, the program helps to strengthened product quality, broadened market access, and supported business sustainability in line with SDGs 8 and 12. Replication for other fisheries-based MSMEs is recommended to enhance competitiveness and eco-friendly packaging innovation.
Co-Authors Dewi, Putu Julyantika Nica Gede Mekse Korri Arisena I Gusti Ayu Krisma Widya Saraswati Kadhung Prayoga, Kadhung KETUT BUDI SUSRUSA Mentari Kinasih Nurfadillah, Suryani Premanayasa, I Wayan Gede Andhika PURNAMAWATI, Ida Ayu Putu Santi Yudhistira, Dewa Made Raditya Dwi