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All Journal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat
Purnamasari, I Gusti Ayu Agung Jaya
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Nursing

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Can Indonesian Palm Sugar Compete? An Analysis Of Comparative Advantage, Influencing Factors, And Competitive Position Purnamasari, I Gusti Ayu Agung Jaya; Arisena, Gede Mekse Korri; Susrusa, Ketut Budi; Nurfadillah, Suryani; Prayoga, Kadhung
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 2 (2025): June 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i2.25133

Abstract

Indonesian palm sugar commodities still face challenges such as household-scale production industries, lack of farmers’ knowledge, and quality standard compliance. There is a need to improve the processing industry and quality to meet national and international standards. This study analyzes and evaluates the competitiveness of Indonesian palm sugar in the international market using secondary data from 1998-2022 with quantitative descriptive statistics methods. Revealed Comparative Advantage (RCA) analysis shows that Indonesian palm sugar was not competitive from 1998 to 2010, with a value of <1, but became competitive from 2011 to 2022 with a value of >1. Error Correction Model (ECM) analysis reveals that factors affecting the competitiveness of palm sugar were export volume and export price, while the exchange rate of Rupiah to US Dollar and Indonesia’s Gross Domestic Product (GDP) per capita had no impact. The competitive position of Indonesian palm sugar using Export Product Dynamic (EPD) shows an average position of falling star, followed by rising star, retreat, and lost opportunity.
Visualisasi Branding Kemasan Olahan Ikan sebagai Daya Tarik dan Informasi Usaha Mikro Sari Mina Segara Dewi, Putu Julyantika Nica; Kinasih, Mentari; Purnamawati, Ida Ayu Putu Santi; Saraswati, I Gusti Ayu Krisma Widya; Premanayasa, I Wayan Gede Andhika; Yudhistira, Dewa Made Raditya Dwi; Purnamasari, I Gusti Ayu Agung Jaya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6030

Abstract

This community service program with the Sari Mina Segara Group in Sangsit Village aimed to improve the competitiveness of Sudang Lepet and other fish-based products facing issues of short shelf life, simple packaging, and also limited marketing. The program introduced vacuum packaging, standardized labeling, and digital marketing strategies. Implementation involved training, mentoring, and equipment assistance. The results showed vacuum packaging extended shelf life, enhanced product safety, and reduced contamination risks. Informative labeling combined with Balinese cultural elements strengthened brand identity and consumer appeal. Digital marketing aspect has expanded product reach beyond local markets, improving sales, and visibility. Initial resistance to make a new technology was overcome through step-by-step guidance, leading to full participation and independent management of packaging and promotion. Overall, the program helps to strengthened product quality, broadened market access, and supported business sustainability in line with SDGs 8 and 12. Replication for other fisheries-based MSMEs is recommended to enhance competitiveness and eco-friendly packaging innovation.
Tiktok Sebagai Media Pemasaran dalam Upaya Meningkatkan Kinerja Usaha Produk Olahan Pangan di Desa Abiansemal Arisena, Gede Mekse Korri; Sukendar, Ni Made Classia; Dewi, Ni Luh Made Indah Murdyani; Wibawa, Made Satria; Purnamasari, I Gusti Ayu Agung Jaya; Dewi, Ni Made Ayu Vionita; Cahyani, Desak Dwi Asthri
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21469

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital UMKM olahan pangan di Desa Abiansemal melalui pemanfaatan media sosial TikTok. Optimalisasi promosi dilakukan melalui dua pendekatan, yaitu kolaborasi dengan mahasiswa KKN Universitas Udayana periode XXXI yang memproduksi konten promosi untuk beberapa UMKM, serta kerja sama dengan influencer Yuta Sitabhora yang mempromosikan UMKM pengolahan pindang “Segara Ribek” melalui akun pribadinya. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan pembuatan konten, dan praktik langsung menggunakan platform TikTok. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, lalu dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan bahwa keterlibatan mahasiswa KKN membantu UMKM memahami strategi pemasaran digital dan menghasilkan konten kreatif, sedangkan promosi melalui influencer terbukti efektif memperluas jangkauan pasar dan meningkatkan brand awareness produk UMKM. Kegiatan ini membuktikan bahwa pemanfaatan TikTok sebagai media pemasaran digital efektif dalam meningkatkan daya saing UMKM lokal. Disarankan agar UMKM melanjutkan penggunaan TikTok secara mandiri dan menjalin kolaborasi berkelanjutan dengan mahasiswa maupun influencer agar keberlanjutan promosi dapat terjaga.
Co-Authors Cahyani, Desak Dwi Asthri Dewi, Ni Made Ayu Vionita Dewi, Putu Julyantika Nica Gede Mekse Korri Arisena I Gusti Ayu Krisma Widya Saraswati Kadhung Prayoga, Kadhung KETUT BUDI SUSRUSA Made Satria Wibawa, Made Satria Mentari Kinasih NI LUH MADE INDAH MURDYANI DEWI NI MADE CLASSIA SUKENDAR Nurfadillah, Suryani Premanayasa, I Wayan Gede Andhika PURNAMAWATI, Ida Ayu Putu Santi Yudhistira, Dewa Made Raditya Dwi