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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Cahaya Edukasi
Siahaan, Remia
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Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Pendekatan Strategi dalam Promosi dan Pengelolaan Usaha UMKM untuk Meningkatkan Daya Saing Warung Oma Abang di Kelurahan Labuh Baru Timur Kecamatan Payung Sekaki Pekanbaru Fitriana, Nur; Ramadhani, Dinda; Hanifa, Mazaya Dhia; Siahaan, Remia; Gercya, Della Pratiwi; Raudatunisha, Najla Zahrani
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4892

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute a significant segment of the economy; however, many entities in this sector continue to face challenges related to business management and marketing strategies. Warung Oma Abang serves as an illustration of a culinary MSME that has faced a myriad of issues, including no registration on Google Maps, inadequate promotional activities, lack of a menu catalog, reliance on manual transaction documentation, and unavailability of digital payment options such as QRIS. The primary objective of this initiative was to improve the visibility and operational efficacy of Warung Oma Abang through comprehensive mentoring. The methodology used included problem identification, formulation of strategic solutions, and direct implementation in a practical setting. The mentoring effort involved registration on Google Maps, a menu catalog, creating promotional banners, managing an Instagram account as a platform for promotions, shifting financial records to a simplified digital framework, and facilitating the QRIS registration process. The results of this initiative showed increased online visibility, increased customer accessibility to the menu, improved aesthetic appeal, and increased efficiency in financial documentation and payment modalities. In conclusion, mentoring that uses a practical and focused methodology can significantly assist MSMEs in overcoming operational challenges and expanding their customer reach.
Literasi Bahasa Indonesia dalam Menangkal Radikalisme Hamdani, Ripi; Ramadhani, Dinda; Dhia Hanifa, Mazaya; Siahaan, Remia; Nurjanah, Siti
Jurnal Cahaya Edukasi Vol 3 No 1 (2026): Januari 2026
Publisher : Cahaya Smart Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63863/jce.v3i1.275

Abstract

Radikalisme menjadi masalah yang memengaruhi keragaman sosial di Indonesia, sehingga diperlukan upaya literasi untuk mencegah penyebaran paham tersebut. Artikel ini menggunakan studi Pustaka untuk melihat bagaimana literasi Bahasa Indonesia meliputi kemampuan memahami teks, menafsirkan isi, berpikir kritis, dan membuat tulisan yang bertanggung jawab dapat membantu menangkal ideologi radikal di era digital. Hasil kajian menunjukkan bahwa literasi yang baik membuat seseorang lebih mampu membedakan informasi yang benar dari konten yang menyesatkan atau provokatif, serta mendorong sikap toleran dan rasa kebangsaan melalui pelajaran berbasis literasi kritis. Artikel ini menyimpulkan bahwa penguatan literasi Bahasa Indonesia dapat menjadi langhkah efektif untuk meningkatkan ketahanan Masyarakat terhadap pengaruh ekstrim dan intoleran.
Co-Authors Dhia Hanifa, Mazaya Gercya, Della Pratiwi Hamdani, Ripi Hanifa, Mazaya Dhia Nur Fitriana Ramadhani, Dinda Raudatunisha, Najla Zahrani Siti Nurjanah