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Perancangan UIUX Aplikasi Mobile Edukasi Budaya Betawi dengan Design Thinking dan Usability Testing secara Kualitatif Pramudiawardani, Shelly; Tegar Asayahanda Firdaus; Perdi Satriama; F Rachmat Kautsar
JURAL RISET RUMPUN ILMU TEKNIK Vol. 4 No. 2 (2025): Agustus : Jurnal Riset Rumpun Ilmu Teknik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurritek.v4i2.5209

Abstract

The digitalization of cultural preservation through education is crucial in the digital era. The Betawi Cultural Community, Sanggar Bale Bambu in Depok, West Java, faces challenges in introducing Betawi culture to the public, particularly in the documentation and management of cultural services. Although many studies on cultural digitalization exist, few educational applications directly collaborate with cultural communities and support cultural services. This study aims to design the User Interface (UI) and User Experience (UX) of a mobile application as a learning medium for Betawi culture and cultural services, beginning with user needs identification to minimize development errors. The method used is Design Thinking, which emphasizes empathetic understanding of user needs and produces innovative solutions. The research process includes problem formulation, empathy, ideation, responsive prototyping using Figma, and qualitative Usability Testing. The result is an application Prototype with six main educational features: pencak silat, ondel-ondel, Betawi music, Betawi accessories, lenong, and palang pintu. Testing showed that the application is easy to use, informative, and effective as a digital medium for introducing Betawi culture. Further research can continue with in-depth quantitative Testing, back-end integration, and broader user Testing for additional validation.
Implementasi UI/UX Aplikasi Mobile Teepties untuk Monitoring Perkembangan Siswa SDIT Bina Auladi Menggunakan Metode Design Thinking Khariyyah, Nabilah; Panji, Krisna; Pramudiawardani, Shelly
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1984

Abstract

This study aims to design the user interface and user experience (UI/UX) for a mobile application called TeepTies, which monitors student development at SDIT Bina Auladi. The main problem identified at the school is the lack of structured communication between teachers and parents regarding students’ development, especially in non-academic aspects. The Design Thinking method was chosen because it focuses on user needs and encourages innovative solutions through an iterative process that involves a deep understanding of the problem. This study follows the five stages of Design Thinking: empathize, define, ideate, prototype, and test. The design resulted in a mobile-based prototype application featuring academic and non-academic development reports, attendance, direct messaging, and announcements. Evaluation was conducted through usability testing and the System Usability Scale (SUS), with an average score of 72.3, which falls into the "Acceptable" category, indicating that users will receive the application design. TeepTies is expected to become an effective digital solution in enhancing collaboration between teachers and parents in monitoring students' development at school.
Implementasi Strategi Instagram Marketing Berbasis Model AIDA untuk Optimalisasi Konten UMKM Kuliner Bayanussabil, Muhammad Syahid; Pramudiawardani, Shelly; Rusmanto, Rusmanto
Jurnal Informatika Terpadu Vol 11 No 2 (2025): September, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/jit.v11i2.2689

Abstract

This study aims to design and implement an Instagram marketing strategy using the AIDA model (Attention, Interest, Desire, Action) to enhance consumer purchase interest for Mie Ayam Bakso Mas Dava, a micro, small, and medium enterprise (MSME). The research employs a qualitative descriptive method, collecting data through interviews, observations, and analysis of Instagram Insights. Data were analyzed using NVivo to identify themes aligned with the AIDA model, which was validated through triangulation. The results show that the strategy was successfully designed using AIDA-based Reels, Stories, and Feed content, achieving 5,171 views, 222 interactions, and 27 Linktree clicks, as recorded in Instagram Insights from April to May 2025. Reels were the most effective format, followed by Stories and Feed. The implementation increased purchase interest through aesthetic visuals and a clear call-to-action (CTA). However, limitations such as a low follower count (53) and geographical constraints suggest the need for increased Reels frequency and Instagram Ads. This study contributes to the development of digital marketing strategies for MSMEs.
Implementasi CMS pada Website Pemasaran Layanan Pengaspalan Jalan dengan Metode Waterfall Fadhila, Salsa Mutia Putri; Pramudiawardani, Shelly; Asqia, Misna
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information technology encourages business actors, including the construction service sector, to adopt digital media as a more effective marketing tool. CV Satria Abadi, a road paving service company, faces challenges reaching customers because it still relies on conventional marketing strategies, such as direct communication via messages and phone calls. This research aims to develop a marketing website based on the WordPress CMS to improve information accessibility and service professionalism. The system development was carried out using the Waterfall method. This system is expected to help address existing issues by enhancing access to service information and the company's professionalism. The research results show that the developed website successfully meets user needs and enhances the effectiveness of digital promotion for CV Satria Abadi. Further feature development and regular content updates are planned.
Strategi Pemasaran Digital Melalui Instagram pada Usaha DEF Laundry: Perancangan dan Implementasi Faizah Yusriyah; Shelly Pramudiawardani; Rusmanto Rusmanto
DBESTI: Journal of Digital Business and Technology Innovation Vol 3 No 1 (2026): Mei, 2026
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v3i1.2141

Abstract

DEF Laundry is a laundry service business located in Bojonggede. This business faces challenges in implementing digital marketing, particularly in utilizing social media. This study aims to design and implement a digital marketing strategy for DEF Laundry using Instagram, as well as to identify the types of promotional content that can attract customer interest in choosing DEF Laundry's services. Using a qualitative-correlational and descriptive approach, data were collected through interviews and validated through data triangulation. The results show that the digital marketing strategy designed using the STP approach and SWOT analysis successfully identified a relevant market segment. The implementation of promotional content was considered effective, as it conveyed service information clearly and attracted audience attention. Moreover, customer decisions regarding the use of DEF Laundry's services were influenced by three main factors: service quality, access to clear information, and appealing digital promotional strategies. The digital marketing strategy implemented through Instagram proved effective in increasing customer interest. The informative and interactive promotional content supported the customer's decision-making process. Thus, this strategy can serve as a solution to support the digitalization of DEF Laundry's promotional efforts in the social media era.
Perancangan dan Evaluasi UI/UX Marketplace UMKM Berbasis Lokasi dengan UCD Akhmam Fahmi; Selfy Amelia; Shelly Pramudiawardani
JUSIFOR : Jurnal Sistem Informasi dan Informatika Vol 5 No 1 (2026): JUSIFOR - Juni 2026
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/jusifor.v5i1.9815

Abstract

Rendahnya adopsi platform digital oleh UMKM, khususnya terbatasnya integrasi teknologi berbasis lokasi dan belum adanya sistem transaksi terintegrasi, menjadi permasalahan utama yang melatarbelakangi penelitian ini. Untuk menjawab permasalahan tersebut, penelitian ini merancang serta melakukan pengujian terhadap prototype aplikasi marketplace UMKM berbasis lokasi untuk Coen–Coen Thai Tea dengan menggunakan pendekatan desain yang berpusat pada pengguna User Centered Design (UCD). Proses perancangan melewati empat fase dalam kerangka UCD, yakni pemahaman konteks penggunaan, penetapan kebutuhan pengguna, penyusunan solusi desain, serta penilaian terhadap rancangan yang dihasilkan. Data kebutuhan pengguna dikumpulkan melalui instrumen kuesioner yang didistribusikan kepada 31 partisipan, sedangkan pengukuran tingkat kegunaan sistem dilakukan dengan memanfaatkan alat ukur SUS (System Usability Scale) yang melibatkan 40 responden. Prototype yang dirancang mencakup dua peran pengguna customer dan pelaku UMKM dengan fitur utama berupa pencarian UMKM berbasis lokasi, informasi produk terstruktur, dan alur pemesanan terintegrasi. Hasil pengujian menghasilkan skor SUS rata-rata sebesar 75,06, yang masuk dalam rentang nilai yang dapat diterima dengan klasifikasi tingkat C dan penilaian kualitatif "Good". Temuan tersebut menunjukkan bahwa penerapan metode UCD yang mengutamakan kebutuhan nyata pengguna mampu menghasilkan rancangan antarmuka dengan kelayakan usability yang memadai, sekaligus membuka ruang pengembangan lebih lanjut pada aspek konsistensi antarmuka.
Redesign UI/UX Website Menabung.id Menggunakan Metode User Centered Design dengan Evaluasi UX Sirojul Munir; Syaffa Mufidah; Shelly Pramudiawardani; Muchamad Zainuri; Hanna Anggraini
Bulletin of Computer Science Research Vol. 6 No. 4 (2026): June 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bulletincsr.v6i4.1184

Abstract

The use of Menabung.id as a digital platform to record and monitor student savings in schools revealed limitations in both the user interface and user experience. Less intuitive navigation, inconsistent visual presentation, and suboptimal information display created obstacles for teachers and students in utilizing the system effectively. This situation highlighted the urgency of redesigning the UI/UX to make user interactions more comfortable, efficient, and effective, thereby achieving the goals of digitalizing administration and improving financial literacy. This study aimed to redesign the UI/UX of Menabung.id using the User-Centered Design (UCD) approach, placing users at the center of all design stages, including requirement analysis, prototype development, and evaluation. An interactive prototype was developed using Figma, and usability testing was conducted using the System Usability Scale (SUS) and Single Ease Question (SEQ) to measure system effectiveness and ease of use. The results indicated that the UCD-based redesign improved interface quality and user experience. SUS scores reached 81,3 for teachers and 82.5 for students, categorised as Excellent, while SEQ scores were 5.96 and 5.81, indicating a high level of task completion ease. These improvements included teacher and student dashboards, transaction history, savings schedules, real-time notifications, and an interactive chatbot. The findings demonstrated that user-centered design effectively enhanced usability and user satisfaction. Further research can complement the evaluation with eye-tracking or A/B testing methods and develop the system for mobile platforms to increase user accessibility.
PERAN DIMENSI TECHNOLOGY ACCEPTANCE MODEL DALAM PEMANFAATAN GEMINI AI TERHADAP LITERASI DIGITAL MAHASISWA Amalia Rahmah; Annisa Nasywa Salsabila; Nurul Janah; Shelly Pramudiawardani
Inteligensi : Jurnal Ilmu Pendidikan Vol 9, No 1 (2026)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ilg.v9i1.8855

Abstract

Digital literacy is a critical competency for information technology students in the era of artificial intelligence. The use of Generative AI, such as Gemini, in academic learning has moved beyond mere technology adoption, fostering a broader understanding of its role in students' academic lives. Gemini AI has the potential to enhance students' digital literacy. However, this potential does not manifest uniformly the extent to which Gemini AI contributes to students' digital literacy depends on how they receive and interact with the technology, including perceptions of ease of use and usefulness, attitudes, intentions, and actual use. This study therefore aims to examine the role of each Technology Acceptance Model (TAM) dimension in the use of Gemini AI toward students' digital literacy. Data were collected via a questionnaire from 107 Gemini AI users at STT Terpadu Nurul Fikri and analyzed using simple and multiple linear regression. Results show that Gemini AI use significantly contributes to students' digital literacy, explaining 35.9% of its variance. Among the five TAM dimensions, only Perceived Ease of Use demonstrated a positive and statistically significant partial effect (?=0.322), while Perceived Usefulness showed a negative effect. These findings indicate that students' digital literacy is more strongly determined by the ease and comfort of interacting with Gemini AI than by perceived usefulness alone. The results of this study can be considered by STT-NF in designing a strategy for utilizing Gemini AI that focuses on ease of use to support improving students' digital literacy.
Evaluasi WMS Menggunakan PIECES dan Analisis Gap pada Gema Insani Press Erlangga Rahimi; Farhatul Atqiya; Shelly Pramudiawardani
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 15, No 3 (2026): Juni 2026
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v15i3.3782

Abstract

A Warehouse management system (WMS) plays a crucial role in supporting inventory management and the distribution of goods. Evaluating the system’s Service quality from the users’ perspective is necessary to ensure it meets the company’s needs. This study aims to evaluate the WMS at Gema Insani Press using the PIECES Framework and Gap Analysis. The study employs a descriptive quantitative approach with saturation sampling involving 20 WMS users. Data were collected through questionnaires and observations, then analyzed using validity and reliability tests, PIECES analysis, and Gap Analysis. The results showed that all dimensions received good ratings with actual scores ranging from 3.76 to 3.89. The Efficiency dimension received the highest score (3.89), while the Information dimension received the lowest (3.76). The Gap Analysis revealed that the Information dimension had the largest gap (0.18), making it a priority for system development. The research results indicate that the integration of the PIECES Framework and Gap Analysis is effective for evaluating quality and determining priorities for improving warehouse Information systems.Keywords: Warehouse management system; PIECES Framework; Gap Analysis; Information System Evaluation; Warehousing. AbstrakWarehouse management system (WMS) berperan penting dalam mendukung pengelolaan persediaan dan distribusi barang. Evaluasi kualitas layanan sistem dari perspektif pengguna diperlukan untuk memastikan kesesuaiannya dengan kebutuhan perusahaan. Penelitian ini bertujuan mengevaluasi WMS di Gema Insani Press menggunakan PIECES Framework dan Analisis Gap. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan sampling jenuh yang melibatkan 20 pengguna WMS. Data dikumpulkan melalui kuesioner dan observasi, kemudian dianalisis menggunakan uji validitas, reliabilitas, analisis PIECES, dan Analisis Gap. Hasil menunjukkan seluruh dimensi memperoleh penilaian baik dengan nilai aktual 3,76–3,89. Dimensi Efficiency memperoleh nilai tertinggi (3,89), sedangkan Information terendah (3,76). Analisis Gap menunjukkan dimensi Information memiliki kesenjangan terbesar (0,18) sehingga menjadi prioritas pengembangan sistem. Hasil penelitian menunjukkan bahwa integrasi PIECES Framework dan Analisis Gap efektif untuk mengevaluasi kualitas serta menentukan prioritas peningkatan sistem informasi pergudangan. 
Analisis Kesadaran dan Perilaku Mahasiswa IT Dalam Menghindari Ancaman Phishing Menggunakan Model TTAT Shelly Pramudiawardani; Ghaida Syafa Azizah; Amalia Rahmah
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 8 No. 1 (2026): September (2026)
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v8i1.9851

Abstract

Phishing merupakan ancaman siber berbasis rekayasa sosial yang terus menyasar mahasiswa sebagai pengguna aktif layanan digital kampus, seperti email akademik, Learning Management System, dan sistem administrasi daring. Penelitian ini bertujuan menganalisis kesadaran dan perilaku menghindari ancaman phishing mahasiswa IT di Kota Depok menggunakan Technology Threat Avoidance Theory (TTAT). Penelitian menggunakan pendekatan kuantitatif dengan desain survei cross-sectional. Instrumen penelitian berupa kuesioner skala Likert 1-4 yang disusun berdasarkan tujuh konstruk TTAT, yaitu perceived severity, perceived susceptibility, safeguard effectiveness, safeguard cost, self-efficacy, avoidance motivation, dan avoidance behavior. Data valid yang dianalisis berjumlah 307 responden dan diolah menggunakan SPSS melalui uji validitas, reliabilitas, asumsi klasik, serta regresi dua tahap. Hasil penelitian memberikan dukungan parsial terhadap model TTAT. Pengujian hipotesis dilakukan melalui dua tahap regresi, yaitu regresi tahap pertama untuk menguji faktor-faktor pembentuk avoidance motivation dan regresi tahap kedua untuk menguji pengaruh avoidance motivation terhadap avoidance behavior. Pada regresi tahap pertama, self-efficacy dan safeguard effectiveness berpengaruh signifikan terhadap avoidance motivation, sedangkan perceived severity, perceived susceptibility, dan safeguard cost tidak berpengaruh signifikan. Pada regresi tahap kedua, avoidance motivation terbukti berpengaruh signifikan terhadap avoidance behavior. Model regresi menunjukkan nilai R Square sebesar 0,734 pada tahap pertama dan 0,540 pada tahap kedua. Temuan ini menunjukkan bahwa upaya peningkatan perilaku menghindari phishing pada mahasiswa IT sebaiknya tidak hanya berfokus pada penyampaian bahaya phishing, tetapi juga diarahkan pada penguatan self-efficacy dan pemahaman terhadap efektivitas tindakan pengamanan digital.