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All Journal Jurnal Informatika Terpadu Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) DBESTI: Journal of Digital Business and Technology Innovation
Pramudiawardani, Shelly
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Perancangan UIUX Aplikasi Mobile Edukasi Budaya Betawi dengan Design Thinking dan Usability Testing secara Kualitatif Pramudiawardani, Shelly; Tegar Asayahanda Firdaus; Perdi Satriama; F Rachmat Kautsar
JURNAL RISET RUMPUN ILMU TEKNIK Vol. 4 No. 2 (2025): Agustus : Jurnal Riset Rumpun Ilmu Teknik
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurritek.v4i2.5209

Abstract

The digitalization of cultural preservation through education is crucial in the digital era. The Betawi Cultural Community, Sanggar Bale Bambu in Depok, West Java, faces challenges in introducing Betawi culture to the public, particularly in the documentation and management of cultural services. Although many studies on cultural digitalization exist, few educational applications directly collaborate with cultural communities and support cultural services. This study aims to design the User Interface (UI) and User Experience (UX) of a mobile application as a learning medium for Betawi culture and cultural services, beginning with user needs identification to minimize development errors. The method used is Design Thinking, which emphasizes empathetic understanding of user needs and produces innovative solutions. The research process includes problem formulation, empathy, ideation, responsive prototyping using Figma, and qualitative Usability Testing. The result is an application Prototype with six main educational features: pencak silat, ondel-ondel, Betawi music, Betawi accessories, lenong, and palang pintu. Testing showed that the application is easy to use, informative, and effective as a digital medium for introducing Betawi culture. Further research can continue with in-depth quantitative Testing, back-end integration, and broader user Testing for additional validation.
Implementasi UI/UX Aplikasi Mobile Teepties untuk Monitoring Perkembangan Siswa SDIT Bina Auladi Menggunakan Metode Design Thinking Khariyyah, Nabilah; Panji, Krisna; Pramudiawardani, Shelly
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025 (On Going)
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1984

Abstract

This study aims to design the user interface and user experience (UI/UX) for a mobile application called TeepTies, which monitors student development at SDIT Bina Auladi. The main problem identified at the school is the lack of structured communication between teachers and parents regarding students’ development, especially in non-academic aspects. The Design Thinking method was chosen because it focuses on user needs and encourages innovative solutions through an iterative process that involves a deep understanding of the problem. This study follows the five stages of Design Thinking: empathize, define, ideate, prototype, and test. The design resulted in a mobile-based prototype application featuring academic and non-academic development reports, attendance, direct messaging, and announcements. Evaluation was conducted through usability testing and the System Usability Scale (SUS), with an average score of 72.3, which falls into the "Acceptable" category, indicating that users will receive the application design. TeepTies is expected to become an effective digital solution in enhancing collaboration between teachers and parents in monitoring students' development at school.
Implementasi Strategi Instagram Marketing Berbasis Model AIDA untuk Optimalisasi Konten UMKM Kuliner Bayanussabil, Muhammad Syahid; Pramudiawardani, Shelly; Rusmanto, Rusmanto
Jurnal Informatika Terpadu Vol 11 No 2 (2025): September, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/jit.v11i2.2689

Abstract

This study aims to design and implement an Instagram marketing strategy using the AIDA model (Attention, Interest, Desire, Action) to enhance consumer purchase interest for Mie Ayam Bakso Mas Dava, a micro, small, and medium enterprise (MSME). The research employs a qualitative descriptive method, collecting data through interviews, observations, and analysis of Instagram Insights. Data were analyzed using NVivo to identify themes aligned with the AIDA model, which was validated through triangulation. The results show that the strategy was successfully designed using AIDA-based Reels, Stories, and Feed content, achieving 5,171 views, 222 interactions, and 27 Linktree clicks, as recorded in Instagram Insights from April to May 2025. Reels were the most effective format, followed by Stories and Feed. The implementation increased purchase interest through aesthetic visuals and a clear call-to-action (CTA). However, limitations such as a low follower count (53) and geographical constraints suggest the need for increased Reels frequency and Instagram Ads. This study contributes to the development of digital marketing strategies for MSMEs.
Co-Authors Bayanussabil, Muhammad Syahid F Rachmat Kautsar Khariyyah, Nabilah Panji, Krisna Perdi Satriama Rusmanto, Rusmanto Tegar Asayahanda Firdaus