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All Journal Komunika: Jurnal Dakwah dan Komunikasi Community Development: Jurnal Pengembangan Masyarakat Islam
'Ubudiyah, Farikhatul
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Generation Z's Preferences for Messages of Happiness: A Quantitative Analysis of Material Attributes, Methods, Media, and Dai Characters 'Ubudiyah, Farikhatul; Rohimi, Primi
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v20i1.14938

Abstract

The rise of digital da'wah has shifted religious learning for Generation Z to online platforms, but a clear understanding of their content preferences remains a research gap. This study employed a quantitative approach using conjoint analysis to map these preferences, particularly regarding the concept of da'wah with material on happiness. Data were collected from 180 valid student respondents (Gen-Z) and analyzed to evaluate a combination of four attributes: da'wah character, da'wah material, method, and digital media. The results revealed a definitive hierarchy of preferences, with da'wah material being the most determining factor (importance value: 36.178), followed by media (30.538), method (16.999), and da'wah character as the least influential (16.285). Audiences showed a strong preference for content on concrete social relationships, such as being a dutiful child (utility: 0.057) and having a good partner (0.026), and preferred thematic and advice-based methods over discussion. These findings fundamentally challenge the prevailing influencer-based marketing paradigm, demonstrating that for this demographic, the substance of the message is more important than the persona of the messenger. The study concludes that effective digital da'wah requires a strategic shift toward message-centric management, prioritizing practical, solution-oriented content delivered by competent and inspiring figures.
Pengembangan Kemampuan Kognitif Anak Berkebutuhan Khusus Melalui Pengenalan Hewan Di Pondok Pesantren Al-Achsaniyyah Amalia, Erna; Ulya, Aisyatun Nuril; Larasati, Wulan; 'Ubudiyah, Farikhatul
Community Development: Jurnal Pengembangan Masyarakat Islam Vol 9, No 1 (2025): Community Development: Jurnal Pengembangan Masyarakat Islam
Publisher : Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/cdjpmi.v9i1.33838

Abstract

Developing The Cognitive Abilities Of Children With Special Needs Through Animal Introduction At Al-Achsaniyyah Islamic Boarding School. Stimulation to develop the cognitive abilities of children with special needs requires interesting and interactive learning media. Introducing animals and their habitats is one effective theme for this purpose. This community service program aims to develop the cognitive aspects of children with special needs at the Al-Achsaniyah Islamic Boarding School in Kudus through the service learning method. The activities were implemented in the form of interactive learning, including visual recognition of animals, picture guessing games, and creative activities such as making collages from origami paper pieces to enhance concentration and fine motor skills. The results of the activity showed an increase in children's enthusiasm and cognitive abilities. Specifically, children were able to recognize various types of animals, classify them based on their habitats, and demonstrate improved focus during the creativity sessions. Evaluations from the teachers stated that the media and methods used were very helpful in making the learning process more engaging, interactive, and effective in stimulating children's cognitive development.
Co-Authors Erna Amalia, Erna Larasati, Wulan Primi Rohimi Ulya, Aisyatun Nuril