Rochmah, Zuwaroh Kholifatur
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Strengthening the Competitiveness of MSME Products Through Legal Certification, Socialization Strategies, and Assistance Arfa, Daghastaniy Fairuzza; Rofiqoh, Yusnia I'anatur; Sharf, Oely Maqwa; Ashar, Sofia; Rochmah, Zuwaroh Kholifatur; Ningrum, Cherly Fitria
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1212

Abstract

Business legality is a fundamental aspect in strengthening the identity and competitiveness of MSME players, especially in facing market competition and increasingly selective consumer demands. This community service activity aims to provide understanding and direct guidance to SMEs in Baureno Sub-district, Bojonegoro Regency, regarding the importance of business and product legality, particularly in obtaining an NIB (Business Identification Number), PIRT (Home Industry Product Registration), and halal certification. The activity was conducted in the form of socialization and interactive discussions with a practical approach. The results of the activity showed an increase in participants' understanding of the importance of business legality and the process of obtaining it. Thus, such guidance is highly relevant for strengthening the administrative and strategic position of SMEs in the digital economy era.