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All Journal Indonesian Journal of Cultural and Community Development
Rofiqoh, Yusnia I'anatur
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Humanities Languange, Linguistic, Communication & Media

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Designing Integrated Promotional Communication: IMC-Based Digital Assistance Initiative for MSMEs Arfa, Daghastaniy Fairuzza; Hakim, M. Luqmanul; Rofiqoh, Yusnia I'anatur; Ahar, Sofia; Irfa’i, Afif Fadzillah; Itsnain, Firdausi Nurul
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.1213

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of MSMEs in Indonesia, particularly in terms of direct product promotion and marketing. This training aims to equip MSME actors with the understanding and skills to strategically utilize digital media through an Integrated Marketing Communication (IMC) approach. The training was conducted online via Zoom Meetings using an interactive approach, including presentations, discussions, and question-and-answer sessions. The results of the activity demonstrated an increase in SME operators' understanding of integrated promotion strategies, the use of social media as a marketing communication tool, and the development of more creative and relevant promotional messages. This training is expected to serve as the first step in building the resilience of SMEs in the post-pandemic digital era.
Strengthening the Competitiveness of MSME Products Through Legal Certification, Socialization Strategies, and Assistance Arfa, Daghastaniy Fairuzza; Rofiqoh, Yusnia I'anatur; Sharf, Oely Maqwa; Ashar, Sofia; Rochmah, Zuwaroh Kholifatur; Ningrum, Cherly Fitria
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1212

Abstract

Business legality is a fundamental aspect in strengthening the identity and competitiveness of MSME players, especially in facing market competition and increasingly selective consumer demands. This community service activity aims to provide understanding and direct guidance to SMEs in Baureno Sub-district, Bojonegoro Regency, regarding the importance of business and product legality, particularly in obtaining an NIB (Business Identification Number), PIRT (Home Industry Product Registration), and halal certification. The activity was conducted in the form of socialization and interactive discussions with a practical approach. The results of the activity showed an increase in participants' understanding of the importance of business legality and the process of obtaining it. Thus, such guidance is highly relevant for strengthening the administrative and strategic position of SMEs in the digital economy era.
Co-Authors Ahar, Sofia Arfa, Daghastaniy Fairuzza Ashar, Sofia Hakim, M. Luqmanul Irfa’i, Afif Fadzillah Itsnain, Firdausi Nurul Ningrum, Cherly Fitria Rochmah, Zuwaroh Kholifatur Sharf, Oely Maqwa